Sr Manager, Marketing Analytics

Chicago, IL (Hybrid)

$127K/yr – $212K/yrSenior Level8+ years expFull time

Posted 4 weeks ago

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Job Summary

Own analytics leadership that turns marketing data into actionable bets, with clear ownership of dashboards, standard measurements, and web performance reporting.

  • Growth Infrastructure: establish analytics standards, scalable dashboards, and shared tools to monitor performance and trust data.
  • Web & Marketing Analytics Strategy: measure website performance, funnel conversion, traffic quality, and e commerce reporting to guide campaigns and budgets.
  • Team Leadership & Cross Functional Partnerships: coach analytics talent and align with campaigns, segmentation, and strategic initiatives.

Job Description

Responsibilities

  • Leads the Marketing and Web Analytics team by setting priorities, developing talent, and ensuring delivery of accurate, actionable insights.
  • Guides measurement and optimization of the annual marketing budget through reporting, attribution, analysis, and recommendations that support marketing efficiency, return on investment, customer acquisition, and retention.
  • Develops scalable dashboards, reporting frameworks, and analytical tools that help teams monitor performance, identify risks and opportunities, and make data-informed decisions.
  • Establishes and maintains analytics standards across marketing and web performance reporting to support consistency, accuracy, and trust in business data.
  • Translates complex data into practical recommendations that help business partners understand performance drivers, identify opportunities, and determine actions.
  • Leads web analytics strategy, including website performance measurement, conversion funnel analysis, traffic quality, customer journey insights, and e-commerce performance reporting.
  • Partners with cross-functional leaders to define analytics needs for strategic initiatives, campaigns, customer segmentation, channel performance, and business planning.
Zoro logo

Zoro

ZORO is DIY chatbot and consumer engagement platform. Any business can create a Z channel, chatbot assisted messaging channel, and float it in their website and/or mobile app. (coming soon: facebook messenger)ZORO is the only platform that allows aggregators such as government or shopping malls to aggregate and list multiple chatbot assisted IM channels inside their app.Features of Z channel includes:- DIY Chatbot platformHighly intuitive yet powerful Do It Yourself AI Chatbot platform with NLP, Workflow and Machine learning modules- Consumer engagementInclude Z channel in your mobile app and engage your users with surveys, polls, broadcasts, new arrivals, coupons, and many more- Communication channelChat/IM channel to acquire and engage consumers especially millennial and next generation of shoppers - 2-way live chat, surveys, polls etc- Switch to Live chatWhen bot can’t answer your consumer’s query or consumer insists to talk to a human agent instead of bot. ZORO AI platform allows your consumer to switch back and forth-bot and human agent- Transaction supportZ Channel is fully eCommerce enabled. ZORO chat channel allows to buy products, check-out to and buy. - iBeacon supportProximity is upcoming and innovative way to engage your consumers. Z channels are iBeacon friendlyZORO's second offering is ZORO Mobile app:ZORO app is helps local business engage their consumers specially millennial, increase reach and sales using AI Chatbots. Local business can also create Z channel and host them on ZORO app to engage local users. ZORO gives the top notch communication and chatbot technologies to hyper-local business.For consumers ZORO app is One gateway to Access to any business on finger tip (hyper-local as well as national/global business), avail Discounts via ZORO.ZORO App also has Robin AI personal assistant chatbot – to find best offers and products across local and eCommerce shopsRobin is also available on Messenger - m.me/zoro.im

Founded in 2015
Bhavnagar, Gujarat, IND
19 employees (2 in marketing)

Headcount Trend

Current headcount: ~19

Marketing Team

Marketing Team Size
1 (5% of company)
Marketing Roles Posted (Last 30 Days)
2