Responsibilities

• Lead Marketing Analytics & sales strategy & strategic traffic driving efforts for BK LAC
• Analyze topline (sales and traffic) and profit results across our restaurant base
• Assess promotional activity, product mix, guest segmentation and geographic results using internal and third-party software to help diagnose and strategize on path forward
• Identify root causes of performance or underperformance for key initiatives
• Develop pricing and promotional strategy using financial modelling
• Ideate, execute and analyze market test results, as well as drive recommendations based on learnings
• Create regular marketing reports using product mix and consumer roles and responsibilities
• Present weekly marketing reports to senior leadership
• Analyze market trend and competitor data including guest segmentation, product mix, daypart, geographic and service mode insights to help drive insights for our marketing strategies

Requirements

• A Bachelor's Degree in Business, Economics, Marketing or related field
• 7+ years of marketing, finance or consulting experience or related field.
• Experience with effectively managing a team at various levels.
• Strong analytical, quantitative, problem solving skills as well as manipulation and analysis of data
• Proficiency in SQL and data visualization tools (Tableau, Power BI).
• Must have excellent interpersonal, oral and written skills to include formal presentation experience and the ability to prepare and present marketing presentations.
• Must be proficient with Microsoft Office Suite programs (Excel, Word and PowerPoint) as well as Outlook.
• This position requires conducting business operations across the Latin America region. To perform the essential functions of this role, fluency in both English and Spanish is required.

Benefits

• Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.