Responsibilities

• Serve as OXO's day-to-day media planning lead and primary agency counterpart, driving briefs, planning inputs, consolidated feedback, optimization recommendations, and agency direction within approved strategic and budget guardrails. Escalate key media decisions and recommendations to the Marketing Director for final review and approval.
• Lead annual and quarterly media planning by translating OXO business, brand, category, product-launch, retail, promotional, e-commerce, DTC, social, and creator priorities into actionable briefs, full-funnel media architecture, investment scenarios, flighting, and campaign plans.
• Integrate inputs from Brand, Retail Sales, Amazon, Target, Walmart, DTC/eCommerce, Social, Influencer/Creator, Finance, Marketing COE Media & Analytics, and agency partners into one coherent OXO media strategy and set of agency directions.
• Lead day-to-day media planning and activation governance across paid social, search, programmatic, display, online video/CTV, retail media, e-commerce, and DTC performance channels, ensuring channel roles work together across the consumer journey.
• Lead the OXO media workplan and execution-readiness process ensuring planning milestones, creative and asset requirements, approvals, pacing, performance, and QA dependencies, with optimization recommendation and risks, escalated before they affect launch timing or business results.
• Synthesize performance into a clear business POV: what happened, why it happened, the recommended action, expected impact, decision owner, and implications for future investment. Prepare executive-ready updates for Marketing Director and maintain a decision and learning record across campaigns.
• Partner upstream with Integrated Marketing, Social, Creator/UGC, Influencer, Brand Design, DTC, and Retail teams so media strategy shapes creative planning early, including asset architecture, mandatory specifications, platform roles, testing variables, and refresh cadence. Hold the Media AOR accountable for timely, complete creative trackers and clearly distinguishing required versus recommended assets.
• Lead the connection between media and creative performance, translating channel, audience, placement, and content learnings into test hypotheses, optimization actions, and future briefs for Brand Design, social, creators, and agency partners.
• Lead the day-to-day strategic relationship with the Media AOR, setting expectations for recommendation quality, analytical rigor, timelines, executional readiness, reporting, optimization, and issue resolution.
• Pressure-test agency recommendations against business objectives, historical performance, incrementality, attribution, audience strategy, channel economics, creative feasibility, and retailer/DTC priorities before recommendations move to business approval.

Requirements

• Bachelor’s degree required in Marketing, Advertising, Communications, Business, Analytics, or a related field.
• 7+ years of progressively responsible experience in integrated media strategy and planning, including significant ownership of media-agency relationships, complex budgets, and full-funnel plans spanning brand, retail media, e-commerce, DTC, paid social, search, programmatic, display, and online video/CTV.
• Demonstrated experience leading a Media AOR or major client relationship, elevating agency recommendations, resolving cross-functional tradeoffs, consolidating feedback, and driving decisions in a complex matrixed organization.
• Strong working knowledge of Amazon Ads/Amazon DSP, Walmart Connect, Target Roundel, and other relevant retail media networks, including how retail media integrates with national brand, social, search, and DTC investment.
• Experience in consumer products, retail, housewares, or another omnichannel environment with meaningful Amazon, Walmart, Target, and DTC exposure strongly preferred.
• Brand-side experience preferred; agency candidates should have substantial client-lead responsibility, ownership of integrated recommendations, and direct exposure to senior business stakeholders.
• Authorized to work in the United States on a full-time basis.

Preferred

• MBA or relevant graduate degree

Benefits

• Benefits: Salary + Bonus , Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.