Responsibilities - Own the global integrated marketing strategy for key seasonal stories, product launches, and brand moments for Apparel & Accessories - Author clear, insight-led creative and channel briefs; lead cross-functional briefings with internal Creative and agency partners - Build global integrated GTM plans across tease/launch/sustain; deliver robust global toolkits for regional and channel teams - Partner with DTC, Wholesale, Digital, and Brand Comms to connect storytelling across owned, earned, and paid touchpoints - Drive alignment across Global Product, Merchandising, Consumer Insights, Marketing Operations, Sports Marketing, and Brand Experience - Establish global-to-local ways of working, lead key gates and decision points, and partner with regional marketers to adapt plans for local calendars, channels, and cultural moments - Define success metrics and a global scorecard with Analytics/Insights; monitor performance and consumer response across regions - Capture local market learnings and translate them into optimizations and future-season recommendations - Coach and develop project teams into strong 360 marketers; model inclusive leadership and build a culture of curiosity, accountability, and creative excellence - Partner with Marketing Ops to manage scope, timing, and resourcing; ensure projects are delivered on time and within budget