Sr. Manager, Integrated Content

Responsibilities

• Drive all content for brand campaigns – from strategy to execution – inclusive of planned / agile organic content, paid programs (e.g., paid social, influencers) and custom programs (e.g., unique programs with partners).
• Provide governance to brand teams and agencies on all things content, influencer and social. Use insights, culture and creativity to shape meaningful consumer experiences. Partner with media team on plans and optimizations.
• Determine how content should be created and oversee process with various partners (e.g., internal team, external agency partners or through creators). Take an active role in content creation process for in-house content development.
• Lead, grow and inspire the team of four Sr. Associates – community managers, content creators and creative problem-solvers. Partner with our Creative Director and Operations lead to manage team capacity and project intake.
• In conjunction with the Sr. Manager of Public Relations, lead Ferrara’s Sugar Rush program, our brand fan program that propels our brands into culture and supercharges our super fans!
• Own Ferrara’s influencer marketing ecosystem – Develop influencer strategies across Ferrara’s portfolio of brands. Oversee internal and external influencer partnerships. Ensure all influencer engagements adhere to FTC guidelines.
• Work with international teams to ensure brand consistency.
• Help us prove and improve! Partner with consumer understanding and marketing effectiveness teams to use native platforms, social listening and reporting tools to help us analyze what worked and what didn’t. Analyze data to inform future platform, post type and audience recommendations.
• Serve as a subject matter expert on all things content, social media and influencer. Stay up to date on social platform, content and digital best practices and trends. Communicate trends to teams as appropriate. Always answer the questions – what’s next and so what?

Requirements

• Bachelor’s degree required
• 8 - 10 years in a content or digital role
• Demonstrated ability to develop, coach and elevate high-performing teams
• Ability to serve as a strategic advisor to brand teams and agency partners
• Deep understanding of social platforms, creator ecosystems, internet culture and emerging digital trends
• Experience planning and executing campaigns across online channels
• Experience managing communities online, preferably multiple brands at once
• Experiences that will support your success
• Experience measuring and evaluating content across channels
• Experience working within a dynamic cross-functional team environment, navigating objectives to drive priority and deliver breakthrough results

Preferred

• Experience leveraging AI and emerging technologies to improve content creation, optimization, or workflow efficiency
• Knowledge of eComm and lower funnel driving tactics
• Previous experience working at or with external agencies
• Experience measuring and evaluating content across channels
• Experience planning and executing campaigns across online channels
• Experience managing communities online, preferably multiple brands at once
• Experience creating content and managing an online content calendar
• Experience finding online trends and turning them into branded opportunities
• Deep understanding of social platforms, creator ecosystems, internet culture and emerging digital trends
• Ability to serve as a strategic advisor to brand teams and agency partners

Benefits

• comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO)
• Eligible employees may also receive an annual bonus based on company performance
• Learn more about our benefits at https://flimp.live/Ferrara-Benefits-Resource-Center