Responsibilities

• Innovation Strategy Development: Partner closely with Innovation Marketing, Consumer Insights, and RD to identify consumer needs, whitespace opportunities, and category trends, shaping pipelines and commercialization strategies that deliver meaningful growth.
• Innovation Launch Excellence: Develop and execute omni-channel launch strategies that maximize awareness, trial, and sustainable adoption, ensuring selling stories and launch tactics are optimized across key customers.
• Sales Plan Execution: Drive the annual sales strategy to deliver net sales and operating profit goals, proactively identifying risks and opportunities across go-to-market channels to balance the business.
• Channel Customer Leadership: Own the AMPS strategy (Availability, Merchandising, Pricing, Space), serving as the voice of the customer to co-create pack and channel solutions with cross-functional partners.
• Trend Competitive Intelligence: Maintain continuous intelligence on industry trends, shopper behaviors, and competitor actions to ensure innovation pipelines remain differentiated and commercially relevant.
• Innovation Performance Management: Track and evaluate innovation health throughout the lifecycle (sales, velocity, distribution, repeat, financial ROI) and translate post-launch learnings into future programs.
• Demand Forecasting RGM: Collaborate with Sales, Demand Planning, and Finance to translate market trends into reliable demand signals and accurate launch forecasts.
• Delivering Results: Drive volume, share, and profit results that contribute to divisional financial targets while managing marketing budgets to ensure expected return on investment.

Requirements

• Experience: Minimum 5 years of experience in CPG marketing, innovation, commercial strategy, category management, or demand planning.
• Commercialization Leadership: Proven track record leading the commercialization and launch of new products within a fast-paced CPG environment.
• Go-to-Market Expertise: Deep understanding of innovation pipelines, customer activation, and omni-channel commercial execution.
• Strategic Problem Solving: Consultant-style analytical toolkit with strong structured problem-solving skills and agility across strategy and execution.
• Customer Shopper Strategy: Demonstrated experience building customer-centric growth plans, AMPS strategies, and promotional plans.
• Cross-Functional Influence: Proven ability to influence, align, and lead multi-disciplinary teams without direct authority, backed by exceptional presentation and communication skills.
• Data-Driven Decision Making: Strong acumen in analyzing market performance metrics (velocity, distribution, trial/repeat) to extract actionable insights.
• Nice-to-Have: Working knowledge of Sales Operations Planning (SOP) and Strategic Revenue Management (SRM) / Revenue Growth Management principles.

Preferred

• Nice-to-Have: Working knowledge of Sales Operations Planning (SOP) and Strategic Revenue Management (SRM) / Revenue Growth Management principles.