Responsibilities

• Determine campaign growth strategy, audience targeting, and channel mix based on performance data and organizational priorities
• Identify and prioritize growth opportunities across platforms, partnerships, and emerging channels
• Exercise discretion over allocation of paid media budgets across channels, audiences, and campaigns
• Make data-driven decisions that directly impact marketing spend efficiency and return on investment
• Manage paid media budgets and optimize spend across campaigns and audiences
• Lead creative ad strategy and oversee a team producing high-volume, performance-driven campaign assets
• Using established brand guidelines, set direction for campaigns, balancing brand expression with performance
• Oversee the planning, execution, and optimization of campaigns across platforms (Meta, Google, YT, etc.), ensuring alignment with growth strategy and performance goals
• Analyze performance data to identify insights, opportunities, and new experiments
• Identify growth opportunities through partnerships, influencers, and content creators

Requirements

• 6–8+ years of experience in digital or growth marketing
• Experience managing and developing creative or marketing teams
• Proven success running performance campaigns across major platforms
• Strong creative instincts across messaging, storytelling, and design
• Experience developing campaigns from concept through execution
• Familiarity with AI tools in marketing workflows
• Data-driven mindset with the ability to translate insights into action
• Strong cross-functional collaboration skills
• Understanding of Los Angeles’ cultural landscape
• Strong organizational and leadership capabilities

Benefits

• Sick leave award
• Vacation leave accrual
• Paid holidays
• Health insurance (including medical, dental, vision, FSA, life, and AD&D) eligibility
• 403(b) with company match
• Passionate office environment surrounded by an incredible community of curious and talented colleagues
• KCRW is a qualifying employer under the Public Service Loan Forgiveness (PSLF) program - read more here to determine your eligibility