Responsibilities

• Lead the development and execution of brand digital plans across NA, EMEA + APAC for Crocs’ key product stories ranging from the Classic Clog to Echo to one of our many Collaborations.
• Work cross-functionally to ensure that digital brand media campaigns and content support the seasonal integrated marketing plan, seamlessly supporting brand and product storytelling and growth
• Collaborate closely with Brand Media team to ensure the roles of digital channels are aligned with overarching brand media strategy globally
• Partner with analytics teams to ensure smooth transition from strategy and planning to execution and reporting. Frequent communication is required to facilitate alignment to the strategy and a high-functioning and collaborative partnership.
• Identify and support innovation opportunities to help keep Crocs at the forefront of the digital world
• Communicate with the International Markets to stay on top of local trends and educate on optimal digital approach
• Hire for and provide leadership and guidance to the new global brand digital team as it is built out

Requirements

• Eight (8)+ years extensive experience and proficiency in digital media coupled with a great foundation in brand; Global experience preferred
• Significant experience in how to strategically plan and manage paid media with differing objectives across the marketing funnel: new consumer acquisition, brand awareness and consideration, and understanding of how it works with performance media
• Experience planning and buying large-scale digital campaigns including CTV, audio, programmatic, custom digital partnerships and more
• Track record of building paid media plans that drive awareness and consideration, and the ability to clearly, simply articulate how it drives the business
• Strong negotiation skills across partners, markets, and channels
• Advanced analytical skills, ability to translate complex data, trends and insights into actionable strategy and insights: proudly a self-proclaimed data nerd
• Measurement guru from bid type tests to conversion lift showing the optimal strategy to impact the business
• Experience and confidence working within a matrixed organization, building positive relationships, and driving empathetic alignment across departments
• Team building and development across multiple experience levels
• Knowledgeable with digital planning tools

Preferred

• Previous experience in retail/footwear is preferred, but not required

Benefits

• This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.