Responsibilities

• Build a long-term strategic roadmap for Fisher-Price & Little People expansion beyond toys, across categories, including consumer products, entertainment, digital, publishing, and live experiences.
• Define what must be true of the brand (positioning guardrails, asset needs, storytelling frameworks) to successfully extend into new categories.
• Develop compelling brand narratives and franchise tentpoles that translate across licensed categories and partner executions
• Create and deliver best-in-class pitch materials (franchise decks, category visions, partner sell-in stories) to drive licensing growth.
• Serve as a lead storyteller externally—presenting to licensees, partners, and retailers to unlock new business opportunities.
• Partner with Licensing, Retail, and Regional teams to identify whitespace opportunities and accelerate deal flow.
• Ensure global consistency with regional flexibility, enabling scalable franchise growth across markets.
• Lead development of franchise expansion frameworks, not execution of downstream marketing programs.

Requirements

• 8+ years in franchise strategy, licensing, brand expansion, or related fields
• Demonstrated success building new category or partnership-driven growth strategies
• Experience working with or alongside licensees, partners, or retail stakeholders
• Track record of developing strategic frameworks and pitch narratives that drive business outcomes
• Strong global perspective with ability to scale ideas across regions
• COMPETENCIES REQUIRED: - Proven experience in franchise strategy, brand extension, or licensing-driven growth - Strong ability to build and sell strategic narratives to external partners and senior stakeholders - Experience working across multi-category brand ecosystems (e.g., entertainment, consumer products, digital, etc.) - Confident presenter and storyteller, comfortable leading high-stakes external pitches - Ability to operate at the intersection of strategy, creativity, and business development - Strong cross-functional collaborator with Licensing, Retail, and Regional teams

Preferred

• Tenacious and full of creative energy!
• Relentless passion and enthusiasm for the work, finding solutions and always striving to make it better and more impactful
• Entrepreneurial and innovative thinker who embraces change and taking on new challenges
• Strong collaborator that takes personal accountability and love to work in a team environment
• Effective in a dynamic fast-paced environment
• Fast Learner
• Self-motivated with a positive attitude

Benefits

• competitive total pay programs, comprehensive benefits