Sr Manager External Communications

Harris County, TX (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Lead a communications team to shape Academy's public relations and media strategy and drive cross‑functional campaigns.

  • Lead a team of communication professionals to deliver Academy’s public relations and media strategy. Your work will include setting priorities, coaching team members, and ensuring timely delivery of impactful campaigns.
  • Oversee LinkedIn content and agency partnerships to maintain consistent, compelling storytelling.
  • Foster a culture of collaboration and accountability. You will provide guidance, develop talent, and empower your team to achieve excellence while managing proactive and reactive outreach.

Job Description

Lead a communications team to shape Academy's public relations and media strategy and drive cross‑functional campaigns.

  • Lead a team of communication professionals to deliver Academy’s public relations and media strategy. Your work will include setting priorities, coaching team members, and ensuring timely delivery of impactful campaigns.
  • Oversee LinkedIn content and agency partnerships to maintain consistent, compelling storytelling.
  • Foster a culture of collaboration and accountability. You will provide guidance, develop talent, and empower your team to achieve excellence while managing proactive and reactive outreach.
  • Partner cross-functionally to translate complex ideas into clear, impactful messages.
  • Collaborate closely with marketing, merchandising, insights, and field leadership teams to deliver seamless campaigns.
  • Mentor and develop your team while guiding cross-functional partners and external agencies to maximize impact.

Requirements

  • Bachelor’s degree in public relations, communications, journalism, or related field preferred
  • 8+ years of experience in communications or PR, including agency or in-house roles, with 4+ years of management
  • Proven experience managing and developing high-performing teams
  • Ability to coach, mentor, and provide constructive feedback
  • Strong writing, editing, and verbal communication skills
  • Experience managing PR agencies and third-party partners
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment
  • Proficiency in budget management, forecasting, and reporting
  • Expert interpersonal skills and ability to influence stakeholders
  • Strong leadership skills with a focus on collaboration and accountability
  • A team-first attitude; while your core duties are your priority, you're happy to step in wherever you're needed
  • Ability to work flexible hours, including nights, weekends, and holidays as needed
    Academy Sports logo

    Academy Sports

    Academy Sports is a sporting goods company based out of 122 Ashbourne Road, Derby, United Kingdom.

    Derby, England, GBR