Responsibilities

• Develop and own a comprehensive field marketing strategy across tradeshows, conferences, executive dinners, roadshows, webinars, partner events, customer events, and CaptivateIQ-hosted experiences.
• Build integrated event campaigns in partnership with Demand Generation, Product Marketing, Digital Marketing, Content, Business Development, and Sales to maximize engagement before, during, and after every event.
• Partner with Sales leadership to identify priority accounts, territories, and event investments that drive meetings, opportunities, and pipeline.
• Evaluate sponsorships, conferences, and field marketing investments based on business impact, target audience alignment, expected pipeline contribution, and ROI.
• Design memorable in-person and virtual experiences that strengthen brand awareness while generating measurable business outcomes.
• Define success metrics and forecast event performance across registrations, meetings, opportunities, pipeline, and revenue influence.
• Establish repeatable operating rhythms for pre-event planning, onsite execution, post-event follow-up, and executive reporting.
• Partner with Business Development and Sales to ensure timely follow-up, meeting conversion, and opportunity progression after every event.
• Analyze event performance and communicate business results, insights, recommendations, and future investment strategies to executive leadership.
• Own and manage the annual event budget, continuously optimizing investments based on performance data and business impact.

Requirements

• 5+ years of experience in event marketing, field marketing, or integrated demand generation.
• Proven success building field marketing programs that generate measurable pipeline and revenue impact.
• Experience planning and executing conferences, executive events, webinars, customer events, and virtual experiences from strategy through execution.
• Strong understanding of demand generation and how events contribute to integrated marketing campaigns.
• Experience partnering closely with Sales and Business Development to drive meetings, pipeline, and account engagement.
• Proven ability to forecast, measure, and communicate event performance using pipeline, opportunity, and ROI metrics.
• Exceptional project management and cross-functional leadership skills with the ability to influence stakeholders across Marketing and Sales.
• Strong executive presence and experience presenting recommendations and business results to senior leadership.
• Highly analytical with the ability to make investment decisions based on data and business outcomes.
• Experience managing large event budgets and optimizing investments based on performance.
• Self-starter with excellent organizational skills and the ability to manage multiple priorities in a fast-paced environment.

Preferred

• Experience with HubSpot, Salesforce, Zoom Webinar, Outreach, Gong, Highspot, Slack, and Google Workspace.
• Experience marketing to Revenue Operations, Sales Operations, Compensation, Finance, or enterprise B2B software buyers.
• Experience with Account-Based Marketing (ABM) strategies and field marketing programs.

Benefits

• Comprehensive Healthcare: 100% coverage for medical, dental, and vision for all FTEs, with roughly 75% coverage for dependents.
• Flexible Time Off: Flexible vacation days plus quarterly mental health days to ensure you have the space to recharge.
• Annual Stipends: Dedicated funds for your professional development and caretaking needs.
• Work Anniversary Bonuses: Annual bonuses to celebrate your milestones and contributions to the CaptivateIQ team that grow as your tenure does.
• Retirement Savings (US-Only): A 401(k) plan to help you invest in and secure your future.
• Premium Tools: The latest Apple hardware to empower you to do your best work.
• Inclusive Community: Active Employee Resource Groups (ERGs) that celebrate shared identities and support our DEI goals by fostering an environment where diverse talent thrives.