Responsibilities

• Develop annual event marketing strategy to drive brand awareness, dealer loyalty and customer engagement across KDA’s internal and external audiences.
• Lead the planning, execution, and management for annual experiential travel rewards and recognition programs for dealers and internal sales staff at luxury destinations and properties domestically and internationally.
• Conduct site visits and manage destination selection, contract negotiations, travel logistics, attendee communication, onsite execution, and post-event evaluation.
• Oversee all agency relationships including destination management companies, travel agencies, hospitality providers, and entertainment vendors.
• Coordinate and collaborate closely with KDA executive teams, internal divisions, and key stakeholders to ensure successful program delivery.
• Manage end-to-end planning and execution of industry and vertical tradeshows, conferences, and exhibitions.
• Work closely with the Director of Brand Marketing to align messaging, manage regional campaigns, and maintain brand consistency across all events and activations.
• Develop statements of work and RFPs, negotiate contracts, manage product timelines, and ensure agency accountability.
• Manage exhibit companies and coordinate booth design, logistics, sponsorship activation, staffing, lead management, and post-event follow-up.
• Build strong relationships with external agencies and partners including experiential agencies, conference and show organizers, and vendors to negotiate favorable terms and ensure achievement of corporate objectives.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• 10+ years of proven experience managing B2B events with increasing levels of responsibility.
• 7+ years managing large-scale industry and vertical tradeshows, conferences, incentive travel programs, and corporate events. Agency experience preferred but not required.
• Expertise managing external vendor performance by effectively guiding, leading, and motivating 3rd party agencies to deliver high-quality customer experiences.
• Proven experience planning and executing global incentive trips and dealer recognition programs for a B2B hardware manufacturer.
• Strong budget management experience, including ownership of significant annual event investments.
• Superb leadership, communication, and collaboration capabilities.
• Excellent time-management and organizational skills.
• Extreme attention to detail and strong ability to drive creativity and innovation.
• Experience operating in Agile team environments, collaborating with cross-functional stakeholders, and utilizing Jira to prioritize work, manage project timelines, and ensure delivery against business objectives.

Preferred

• MBA preferred.