Sr. Manager, Entertainment Marketing

Responsibilities

• The Senior Manager, Entertainment Marketing will lead a talented team responsible for managing a portfolio of sponsorships that provide meaningful experiences and benefits to customers, with a heavy focus on tentpole and experiential marketing campaigns.
• They will spearhead development of annual strategies, lead key relationships, drive planning and campaign execution and be accountable for performance measurement and executive recapping.
• This person will be responsible for driving sponsorships and partnerships that support T-Mobile’s priorities using sound business rationale, consumer insights, and other business information.
• The role will work closely with the Director, Entertainment Marketing on the overall portfolio and cross-functionally to deliver and implement integrated marketing plans with multiple internal departments, properties, agencies and senior-level leadership.
• - Lead strategic planning and cross-functional execution of entertainment marketing programs and sponsorship tentpole campaigns across the full lifecycle from briefing through recapping to support brand and business growth.
• - Support the development and implementation of entertainment + sponsorships strategy for TMUS. Parter with line of business collaborators to support annual/bi-annual planning efforts.
• - Set clear team goals, develop and empower directs, and cultivate a collaborative and team-first culture.
• - Evaluation, planning and execution of additional marketing sponsorships / activations as needed.
• - Develop comprehensive presentations, briefs and other materials for planning and executive needs.
• - Build and run day to day relationships with properties, agencies, vendors and key internal partnerships.

Requirements

• 7-10 years of relevant work experience- Experience in sponsorships marketing, entertainment marketing on behalf of a big brand.
• Demonstrated ability to lead and develop high-performing teams with strong relationships- Track record of building and maintaining relationships with Direct report teams, cross-functional teams, vendors and agency partners.
• Sponsorship + Entertainment Industry Knowledge- Strong understanding of sponsorships, brand campaigns and entertainment; experience managing properties + partners.
• Experiential Marketing Expertise- Strong experience leading experiential marketing efforts and translating brand goals into high impact, measurable campaigns.
• Wireless Experience- General understanding of and/or experience in the wireless industry a plus.
• Experience leading complex projects and timelines in a fast-paced environment, often multiple at once.
• Creative and strategic problem solver with shown ability to deliver clear and concise marketing strategies and briefs to all organizational levels.
• Excellent communication skills and attention to detail.
• Bachelor’s Degree in Marketing, Communications, Business or a related field.
• • At least 18 years of age

Benefits

• Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs!