Responsibilities

• Develop and implement strategies and website roadmap to drive revenue growth, conversion rates, and AOV across the Society Brands portfolio.
• Lead website performance optimization efforts.
• Collaborate with marketing, creative, performance marketing, and lifecycle teams to align campaign calendars and eCommerce initiatives with the broader company and brand objectives. Coordinate with all relevant teams to ensure consistency and timely execution across all channels.
• Track, analyze and report key performance metrics (e.g., traffic, conversion rates, AOV, engagement, etc.).
• Support customer acquisition and retention strategies through effective website merchandising and customer journeys optimized for conversion throughout the funnel.
• Partner with the supply chain management and customer service teams to ensure seamless operations and optimal customer experiences.
• Monitor industry trends, platform enhancements, and digital best practices to inform future opportunities.
• Champion AI tools, capabilities, and practices to improve productivity as well as support CRO opportunities.
• Present website performance reports to internal teams and stakeholders on a regular basis (weekly/monthly).

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in eCommerce management with a strong track record of scaling online sales for direct-to-consumer (DTC) brands, ideally in the beauty or skincare industry.
• Proven expertise in managing eCommerce platforms such as Shopify or Magento.
• Strong analytical skills with experience using Google Analytics and other tools to track performance and make data-driven decisions.
• Experience in conversion rate optimization (CRO) and developing/managing the user experience roadmap.
• Deep understanding of digital marketing strategies – SEO, paid search, email marketing, and and paid social – to inform website strategies and plans.
• Excellent project management skills with the ability to lead cross-functional teams and manage multiple initiatives.
• Strong attention to detail and the ability to work in a fast-paced, high-growth environment.
• Exceptional communication and leadership skills.

Preferred

• Direct-to-consumer experience required; beauty, skincare, health/wellness, or premium CPG strongly preferred.
• AI-savvy and/or experienced leveraging AI tools, capability, and practices to improve productivity and performance
• Beauty and/or health and wellness industry experience preferred