Sr. Manager, E-Commerce & Digital Marketing at Sol-ti | San Diego County, CA

Sol-ti

Sr. Manager, E-Commerce & Digital Marketing

San Diego County, CA (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive Sol-ti’s e-commerce growth and marketplace performance, owning DTC, lifecycle, and analytics to maximize revenue in California.

Must-have: 3–5+ years in e-commerce/digital marketing with DTC and major marketplaces.
Standout: Onsite availability in California and cross-functional execution with Sales, Supply Chain, and Finance.
Standout: Hands-on experience with Klayvio, Shopify, Wingify, A/B testing, and paid media.

Job Description

Responsibilities

E-Commerce Growth - Own the performance of Sol-ti’s DTC website and marketplace channels, driving revenue growth and improved customer experience.
Optimize conversion rates, AOV, subscription enrollment, and customer lifetime value.
Manage site merchandising, promotions, and landing page optimization.
Marketplace Management - Oversee Amazon Seller/Vendor Central performance, including pricing strategy, advertising, content optimization, and reviews.
Monitor profitability, competitive landscape, and marketplace analytics.
Performance Marketing - Plan and execute digital campaigns across: Meta, Google, TikTok, Programmatic, Retail media platforms.
Optimize campaigns for ROAS, CAC, and LTV growth.
Lifecycle Marketing - Build and manage email and SMS programs to drive retention and repeat purchase.
Develop automated flows, promotions, and segmentation strategies.
Digital Analytics & Optimization - Build performance dashboards and track key KPIs including: Traffic, Conversion, CAC, ROAS, LTV; Lead A/B testing initiatives across site, campaigns, and creative.
Cross-Functional Collaboration - Partner with Sales, Supply Chain, Creative, and Finance teams to align digital initiatives with product launches and inventory planning.
Manage agency partners and freelancers to ensure best-in-class execution.

Sol-ti

4.1 Glassdoor

About Sol-tiSol-ti introduced the first Light Filtered and Glass Bottled organic beverages on the market. Fostered from the belief that finding fresh and natural beverages should be easy, our company is built on a passion for healthy living and sustainability. We use only the highest quality organic produce, superfoods, herbs and tea - raw, vegan and non-GMO. As a company, we are focused on triple bottom line: in addition to profit, we measure success by how we positively transform our community and planet. Let Yourself ShineWe each have an inner light. At Sol-ti, we enable you to shine your brightest through liquids of vitality.Each beverage is an alchemy of fresh ingredients with very real benefits for your well-being: energy, positivity and health.Let Yourself Shine with Sol-tiBest in GlassWhile other beverage companies use petroleum-based plastic packaging, we bottle our products in glass for purity and taste. How do we do this? Our unique light filtration process uses light rays to preserve our liquid without pasteurizing it. The effects are minimally invasive – eliminating spoilers without impacting nutrient counts – so you can enjoy pure, raw Sol-ti.

Founded in 2014

San Diego, California, USA

76 employees (13 in marketing)

Solti.com

73% recommend to a friend

93% CEO approval