Own the brand narrative and cross-channel campaigns for multicultural consumer audiences, driving consistent messaging and enrollment-focused activation in healthcare partnerships.

• Brand Execution: Translate CBxO-defined brand architecture, voice and tone, and community storytelling guidelines into day-to-day campaign work across Korean, Chinese, and Vietnamese audiences.
• Campaign Leadership: Develop culturally attuned, consumer-facing campaigns and lead day-to-day management of external marketing agencies with aligned strategy and measurable outcomes.
• Cross-Functional Collaboration: Work with internal teams (digital, community, broker engagement, brand, provider relations) to ensure messaging consistency and campaign support.
• Partnerships & Alignment: Partner with insurance brokers and healthcare partners as the marketing liaison to sales and strategic health system relationships, aligning brand messaging with enrollment goals.
• Operations & Execution: Own brand execution operations, ensuring budgeting, timelines, and internal approvals are efficient and effective.
• Performance Monitoring: Monitor campaign performance, generate insights, and optimize results across traditional and digital channels.
• Agency Management: Manage external agencies to ensure aligned strategy, clear messaging, and outcomes across all media channels.
• Channel Coverage: Ensure messaging consistency and campaign support across all channels.

• 7–12 years of experience in consumer marketing with strong agency management and multicultural brand strategy.
• Healthcare, Medicare Advantage, or mission-driven sectors experience preferred.
• Ability to manage external agency relationships and translate strategy into campaigns.
• Passion for community storytelling and inclusive branding; excellent cross-functional communicator.
• Korean proficiency a plus, not required; Chinese and Vietnamese skills a plus.
• Strong collaboration and communication across cross-functional teams.
• Proficiency in translating brand architecture into executed campaigns.

• Korean language proficiency a plus, but not required.
• Chinese and Vietnamese language skills a plus

• Health Coverage You Can Count On: Full employer-paid HMO and the option for a flexible PPO plan.
• Wellness Made Affordable: Discounted vision and dental premiums.
• Smart Spending: FSAs and 401(k).
• Work-Life Balance: PTO, sick pay, holidays.
• Career Development: Tuition reimbursement.
• Team Fun: Paid outings and lunches.