Responsibilities

• Build Demand Generation Campaign Strategy & Oversee Implementation
• Develop and execute top-of-funnel strategies that drive brand heat with younger consumers
• Collaborate with cross functional teams to plan and execute integrated campaigns.
• Work closely with Media Agency partners to build strategic and tactical plans that ladder back to campaign objectives.
• Ensure successful and timely implementation of media plans and testing, partnering closely with agency to manage deliverables and timelines
• Partner with relevant cross-functional partners (ecommerce, marketing, creative, buying, PR) to identify optimal content and linking strategies
• Channel Strategy & Optimization
• Manage and optimize upper-funnel channels including Video & Display (YouTube), Paid social (Meta, TikTok, etc.), Paid Influencer (Affiliate), Publisher/Partner marketing (Direct & via Affiliate)
• Test new platforms and formats to expand reach and improve engagement.
• Creative Strategy & Briefing
• Lead the development of creative briefs for full-funnel paid media campaigns, ensuring alignment with brand voice, audience insights, platform best practices, and campaign objectives.
• Partner with creative, marketing, and channel teams to produce compelling assets tailored to each stage of the funnel (awareness, consideration, conversion).
• Partner closely with organic social team and agency to identify opportunities for content creation and paid boosting
• Ensure consistency in messaging and visual identity across all channels and touchpoints.
• Facilitate creative reviews and feedback loops to optimize asset performance and storytelling.
• Manage custom content workstreams (inclusive of influencer/creator & affiliate/publisher content), ensuring programs are executed in accordance with campaign objectives
• Measurement & Insights
• Define and track KPIs for upper-funnel success (e.g., Brand Lift metrics).
• Collaborate with analytics and marketing operations to ensure accurate reporting and actionable insights.
• Monitor sentiment of paid social ads, deriving trends and insights

Requirements

• Bachelor’s Degree required
• 7+ years of relevant experience building media campaigns with a multi-million-dollar annual budget
• Firm understanding of testing and measurement methodologies including A/B tests and Brand Lift Studies
• Creative problem solver with strategic thinking skills and ability to formulate conclusions
• Outstanding attention to detail, superior communication, and follow-up skills
• Ability to build effective partnerships and collaborate with cross-functional teams, with strong communication and presentation skills
• Highly organized with the ability to multi-task projects with prioritizing
• Experience working with brand media metrics (CPM, CPA, CPC, VTR & engagement KPIs)
• Strong analytical skills; able to make data-driven decisions to deliver measurable impact; including being able to triangulate across different datasets

Preferred

• Experience within retail or luxury a plus
• Experience working with brand media metrics

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401 (K)
• Paid Paternity and Maternity leave
• Commuter Benefits
• Disability insurance
• Tuition assistance