Responsibilities

• You will be responsible to drive customer growth for key customer segments and to lead the development of short and long-range strategic marketing plans
• You will partner with analytics teams to understand customer trends and drive the creation of customer segments and targets
• You will define and communicate customer strategies across the organization, to ensure all teams have a clear, consistent understanding of who our customers are and how best to serve them
• You will lead the development of creative briefs with content and messaging direction for customer segments including messaging hierarchy, creative direction, and content structure to ensure consistent and targeted communication across channels
• You will oversee the creation and maintenance of a content calendar by customer segment that will drive content strategy across all channels and on our website
• You will manage a team of at least one individual contributor

Requirements

• 7+ years of experience with marketing and content planning/strategy
• Bachelor's degree or related professional experience
• Demonstrated strategic thinking skills with a proven ability to develop, articulate, and execute effective strategies that drive business outcomes
• Ability to measure performance and translate data into actionable objectives
• Excellent communication skills – written, interpersonal, and presentations that translate data, statistical, and financial analysis into clear recommendations
• Ability to develop strategic working relationships across the business with technical personnel, senior leadership, and various teams such as Creative Services, Analytics, Merchandising
• Ability to project manage/prioritize multiple projects simultaneously
• Self-starter who thrives in a fast-paced environment
• Knowledge of B2B industrial market is a plus

Benefits

• Medical, dental, vision, and life insurance plans with coverage starting on day one of employment
• Maternity support programs, nursing benefits, and up to 14 weeks paid leave for birth parents and up to 4 weeks paid leave for non-birth parents. We also support growing your family through access to adoption assistance program
• 6 free sessions each year with a licensed therapist and Wellhub portal membership to support your mental and emotional wellbeing
• At least 18 paid time off days annually for full-time employees and 6 company holidays per year
• 6% company contribution to a 401K Retirement Savings Plan each pay period, no employee contribution required
• Tuition reimbursement, student loan refinancing and access to financial counseling, education, and tools
• Charitable Gift Program - match gift to an eligible educational, cultural, community health, and human service organizations
• Employee discounts and admission to various civic and cultural institutions around Chicago
• Zoro office perks including coffee bar, beer on tap, unlimited snacks, access to the onsite gym, and incredible city skyline views