Sr. Manager, Creative Services at National Western Stock Show | Denver, CO | $75K/yr – $80K/yr

National Western Stock Show

Sr. Manager, Creative Services

Denver, CO (On-site)

$75K/yr – $80K/yrSenior Level4+ years expFull time

Posted 1 month ago

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Job Summary

Own the creative engine for National Western by turning brand strategy into breakthrough campaigns and platform-ready content.

brand systems establish vision and identity across channels with tight brand governance.
Translate marketing goals into platform-native ideas that resonate with diverse audiences.
Lead production and collaborate with agencies to deliver on-time, high-quality video, photography, social, and email assets.

Job Description

Lead the visual and creative direction for National Western across all marketing channels
Ensure consistent, high-quality brand expression aligned with our values and evolving brand identity
Develop and maintain brand guidelines and “brand bibles” that define visual identity, voice, and storytelling standards
Concept and execute breakthrough creative campaigns for the Stock Show, The Legacy, and year-round initiatives
Translate strategic marketing goals into compelling creative ideas that resonate with diverse audiences
Bring strong narrative thinking and storytelling to every project—from large-scale campaigns to social content
Oversee and executive creative production across video, photography, social media, email, SMS, and digital platforms
Lead the creation of engaging, platform-specific content that drives awareness, engagement, and conversion
Direct and execute shoots, edit content, and guide production workflows to ensure high-quality output
Develop creative for social media channels, ensuring relevance, consistency, and cultural resonance

4–6+ years of experience in creative services, creative direction, or a related field
Experience with lifestyle, Western, sports, entertainment, or culturally driven brands strongly preferred
Proven ability to concept, develop, and execute integrated creative campaigns, ensuring creative is consistent and on brand strategy
Strong visual design and art direction skills with a sharp eye for detail and aesthetics
Demonstrated experience in marketing program concepting and storytelling across video, digital, and social platforms
Experience creating content for email, SMS, and digital marketing channels
Proficiency in creative tools (Adobe Creative Suite, video editing platforms, etc.)
Ability to connect creative ideas to strategic objectives and business outcomes
Strong project management skills with the ability to manage multiple priorities
Experience building and maintaining brand systems, guidelines, and identity frameworks

Full-time employees qualify for partial paid Medical, Dental, Vision, and life for employee; family coverage is available at group rates.
Voluntary benefits including Accident, Critical Illness, Short-Term Disability, and Hospital Indemnity available at discounted rates.
100% paid Long-Term Disability.
Paid sick leave and vacation time.
Upon meeting plan qualifications, a competitive 401(k) retirement plan is available with up to 7% matching.

National Western Stock Show

The National Western Stock Show presented by CommonSpirit Health, established in 1906, is the premier livestock, rodeo, and horse show in the nation, serving agricultural producers and consumers throughout the world. We are a 501(c)(3) charitable organization that provides education in agriculture, including college and graduate level scholarships in agriculture and veterinary medicine for practice in rural areas.As one of Colorado’s preeminent tourist destinations, the NWSS takes place every January for 16 days. We are a nationally recognized western heritage and entertainment event, and we host one of the world’s richest regular-season professional rodeos. We also boast one of the country’s largest horse shows and Colorado’s largest western trade show, attracting more than 650,000 visitors each year.Throughout this historic event, the NWSS strives to strengthen American agriculture through enrichment programs and youth education in livestock, equestrian, farming, ranching, animal awareness, and appreciation. We celebrate western lifestyles, our communities, provide life-long memories and family traditions.For more information about our organization, visit https://nationalwestern.com/about/.

Founded in 1906

Denver, Colorado, USA

126 employees (14 in marketing)

www.nationalwestern.com