Responsibilities

• Provide creative vision and solutions for achieving market representation, maintaining a credible, professional brand experience and delivering solutions that represent our business appropriately to our audiences.
• Manage day-to-day operations of creative team ensuring they feel empowered, promoting collaboration across teams, providing direction and guidance as needed and anticipating issues before they occur; suggesting and implementing solutions in an effective manner.
• Working with project management in marketing operations, oversee creative workflow and associated processes to ensure seamless delivery of projects based on timing, scope and requirements.
• Develop relevant content ecosystems to support product and solutions releases, campaigns and initiatives.
• Support content management and asset lifecycles, as well as working with teams across the business to ensure appropriate enablement materials and bills of goods are created.
• Effectively manage and maintain guidelines, systems and tools to ensure strong brand consistency across multiple platforms, leading and enforcing quality-assurance efforts.
• Be a go-to authority on the brand use and application, providing guidance as needed and addressing brand-related questions.
• Work with teams across the business to ensure our identity and key messaging is expressed properly through their respective lenses (industry or vertical applications, for example).
• Liaise with digital marketing, product marketing, partnerships and communications teams to ensure consistent visual representation and tone of voice across corporate and third-party channels.
• Develop on-brand materials for the communications team and other key partners corporate initiatives, provisioning exec-level keynote quality presentations as needed.
• Drive brand integration and rebranding efforts aligned to projects affiliated with our parent company and/or merger and acquisition growth.

Requirements

• Bachelor's degree in marketing or related business degree required, with a mastery of graphic and web design
• 8+ years’ experience in agency or marketing related role
• 5+ years’ experience in working in high volume creative production role (including managing vendors and budgets)
• Full-scale design experience, including using AI to increase efficiency and supplement resources as appropriate
• Excellent communications skills, including presentations
• Demonstrated track record of success leading creative teams or creative project teams
• Working understanding of multiple digital marketing platforms and channels to support format and audience-appropriateness with creative guidance
• Familiarity with Asana or other PM systems, as well as DAMs and content management systems
• Rebrand, brand introduction and brand integration experience strongly preferred
• A strategic creative leader who still delivers at a high level

Preferred

• A strategic creative leader who still delivers at a high level
• Experienced in global brand systems and enterprise alignment
• Skilled in creative operations, workflow optimization, and scaling output
• Demonstrated flexibility to balance multiple priorities
• Comfortable influencing executive partners
• Forward-thinking with AI-enabled creative processes
• A driver of alignment across functions