Responsibilities

• Develop and own the site content roadmap aligned to website and search engine outcomes, audience needs, and communications team priorities.
• Ensure web content structure supports the modernization of Davita.com through integrating content across the web ecosystem, creating more intuitive journeys and increase engagement to deliver on priority site KPIs.
• Evolve the site content strategy from singular landing pages to behavior-based journeys, optimizing for the next best action and optimizing content for frictionless journeys.
• Plan, brief, and as needed write or edit web content and translate complex topics into clear, engaging site content for landing pages, blog posts, product/service pages, resource hubs, etc
• Establish, launch and run a scalable governance model across cross-functional partners to have clear ownership, processes, and accountability
• Own intake, decision rights, ownership, standards, refresh cadences, approvals, taxonomy, and operating rhythms.
• Maintain a site content calendar and manage content production timelines across partners.
• Own organic visibility across SEO, website content, GEO, AIO, and AI visibility.
• Create and launch the roadmap action plan for content based on reporting and insights to improve KPIs.
• Partner with Analytics team to build and track SEO/GEO/AI reporting trends, accountable for reporting, performance, and sharing insights and recommendations with leadership.

Requirements

• 5+ years of experience in content strategy, SEO, or digital content management, with at least 2 years in a lead or managerial capacity
• Proven track record improving organic search performance and managing large-scale web content
• Working knowledge of GEO/AI search optimization concepts and how they differ from traditional SEO
• Hands-on experience with SEO tools (Semrush, Ahrefs, Screaming Frog), analytics platforms (GA4, GSC), and a CMS (WordPress, Contentful, Sitecore, etc.)
• Strong writing and editing skills with the ability to flex tone across audiences
• Experience building and enforcing content governance frameworks at scale
• Comfortable balancing strategic planning with hands-on execution
• Excellent cross-functional collaboration and stakeholder management skills

Preferred

• Experience with technical SEO including structured data/schema markup implementation
• Familiarity with AI content tools and workflows (for drafting, briefing, or QA)
• Background in UX writing or information architecture

Benefits

• A "community first, company second" culture based on Core Values that really matter.
• Clinical outcomes consistently ranked above the national average.
• Award-winning education and training across multiple career paths to help you reach your potential.
• Performance-based rewards based on stellar individual and team contributions.
• A comprehensive benefits package designed to enhance your health, your financial well-being and your future.
• Dedication, above all, to caring for patients suffering from chronic kidney failure across the nation. Enter text here
• This position will be open for a minimum of three days.