Responsibilities

• Content Strategy & Creation: Develop and own the site content roadmap aligned to website and search engine outcomes, audience needs, and communications team priorities.
• Ensure web content structure supports the modernization of Davita.com through integrating content across the web ecosystem, creating more intuitive journeys and increase engagement to deliver on priority site KPIs.
• Evolve the site content strategy from singular landing pages to behavior-based journeys, optimizing for the next best action and optimizing content for frictionless journeys.
• Plan, brief, and as needed write or edit web content and translate complex topics into clear, engaging site content for landing pages, blog posts, product/service pages, resource hubs, etc
• Content Governance & Process: Establish, launch and run a scalable governance model across cross-functional partners to have clear ownership, processes, and accountability
• Own intake, decision rights, ownership, standards, refresh cadences, approvals, taxonomy, and operating rhythms.
• Maintain a site content calendar and manage content production timelines across partners.
• Organic Digital Ownership: Own organic visibility across SEO, website content, GEO, AIO, and AI visibility.
• Create and launch the roadmap action plan for content based on reporting and insights to improve KPIs.
• Partner with Analytics team to build and track SEO/GEO/AI reporting trends, accountable for reporting, performance, and sharing insights and recommendations with leadership.

Requirements

• 5+ years of experience in content strategy, SEO, or digital content management, with at least 2 years in a lead or managerial capacity
• Proven track record improving organic search performance and managing large-scale web content
• Working knowledge of GEO/AI search optimization concepts and how they differ from traditional SEO
• Hands-on experience with SEO tools (Semrush, Ahrefs, Screaming Frog), analytics platforms (GA4, GSC), and a CMS (WordPress, Contentful, Sitecore, etc.)
• Strong writing and editing skills with the ability to flex tone across audiences
• Experience building and enforcing content governance frameworks at scale
• Comfortable balancing strategic planning with hands-on execution
• Excellent cross-functional collaboration and stakeholder management skills

Preferred

• Experience with technical SEO including structured data/schema markup implementation
• Familiarity with AI content tools and workflows (for drafting, briefing, or QA)
• Background in UX writing or information architecture

Benefits

• More than just pay, our DaVita Rewards package connects teammates to what matters most. Teammates are eligible to begin receiving benefits on the first day of the month following or coinciding with one month of continuous employment. Below are some of our benefit offerings.
• - Comprehensive benefits: Medical, dental, vision, 401(k) match, paid time off, PTO cash out
• - Support for you and your family: Family resources, EAP counseling sessions, access Headspace®, backup child and elder care, maternity/paternity leave and more
• - Professional development programs: DaVita offers a variety of programs to help strong performers grow within their career and also offers on-demand virtual leadership and development courses through DaVita’s online training platform StarLearning.