Sr. Manager, Commercial Marketing, Coronary, North America

Responsibilities

• Lead, develop, coach, and manage a team of five marketing professionals, establishing clear objectives, priorities, accountability, and performance expectations while building individual capabilities and supporting career development.
• Provide strategic direction and oversight for the development and execution of North America commercialization and go-to-market (GTM) strategies across assigned Coronary products, portfolio segments, and strategic initiatives.
• Establish team priorities and allocate resources across products, launches, market-development programs, and other commercial initiatives based on business impact and strategic importance.
• Lead development of market segmentation, customer targeting, positioning, messaging, value propositions, pricing strategies, and adoption strategies based on customer insights, market dynamics, and business priorities.
• Serve as a commercial and market subject matter expert for the Coronary portfolio, maintaining a strong understanding of products, procedures, clinical applications, competitive technologies, treatment trends, and evolving customer needs.
• Partner closely with North America Sales leadership to develop and execute sales enablement and field activation strategies, including training, competitive selling tools, objection handling, customer targeting, account strategies, and product adoption initiatives.
• Ensure the marketing team maintains a strong field and customer presence through customer visits, field travel, physician meetings, advisory boards, industry conferences, and other market-facing activities.
• Partner with Global/Upstream Marketing to represent North America customer and market requirements and provide commercial input into portfolio strategy, product development, evidence-generation priorities, lifecycle planning, and future innovation.
• Build a high-performing marketing organization by establishing consistent processes, expectations, operating rhythms, and standards for strategic planning and commercial execution.
• Identify and lead opportunities to improve marketing processes, commercial capabilities, organizational effectiveness, and speed of execution.

Requirements

• Bachelor’s degree (BA/BS) in Marketing, Business, Life Sciences, Engineering, Healthcare, or a related discipline required; MBA or other advanced degree preferred.
• Minimum of 8 years of relevant professional experience in product marketing, product management, commercial strategy, sales, or related commercial functions, preferably within the medical device industry.
• Minimum of 5 years of medical device or healthcare industry experience.
• Minimum of 3 years of demonstrated people-management experience, including direct responsibility for performance management, coaching, development, and talent decisions.
• Experience within Interventional Cardiology, coronary intervention, structural heart, peripheral intervention, electrophysiology, or another high-acuity medical device specialty strongly preferred.
• SPECIALIZED SKILLS & OTHER REQUIREMENTS: Demonstrated people leadership and talent-development capabilities, with the ability to establish high expectations, provide effective coaching and feedback, hold individuals accountable, and build engaged, high-performing teams.
• SPECIALIZED SKILLS & OTHER REQUIREMENTS: Strong understanding of downstream product marketing disciplines, including segmentation, targeting, positioning, value proposition development, GTM strategy, pricing, launch planning, market development, sales enablement, lifecycle management, and portfolio management.
• SPECIALIZED SKILLS & OTHER REQUIREMENTS: Strong clinical aptitude and ability to develop a sophisticated understanding of complex medical technologies, procedures, clinical evidence, treatment pathways, physician decision-making, and customer needs.
• SPECIALIZED SKILLS & OTHER REQUIREMENTS: Strong understanding of medical device commercialization within a regulated environment, including effective partnership with Regulatory, Legal, Medical/Clinical, Quality, and Compliance stakeholders.
• SPECIALIZED SKILLS & OTHER REQUIREMENTS: Strong change-management capabilities and demonstrated ability to lead teams and stakeholders through evolving business priorities, organizational change, and complex commercial challenges.

Benefits

• The total compensation package for this position will also include benefits such as medical, prescription drug, dental and vision insurance, flexible spending accounts, participation in 401(k) savings plan, and various paid time off benefits, such as PTO, short- and long-term disability and parental leave, dependent on the position offered.