Responsibilities

• Set the overall communications strategy and narrative for Zillow’s agent and broker businesses, including the high-level messaging, the priorities and the order of work when demands compete.
• Run point as strategic PM across media relations, owned content and events: set the plan, assign lanes and keep the overall effort coherent.
• Make sure the business hears from one comms partner and that messages stay aligned across channels and teams.
• Stay close to the product roadmap and business context so you can anticipate what’s coming and brief channel teams before they need to ask.
• Work across the organization to find and act on new opportunities, showing what a “big idea” looks like and how to bring it to life.
• Bring agent and broker priorities to the owned content team, and make sure customer proof points and partner stories are ready when a launch or announcement needs them.
• Develop issue-specific messaging for agent- and broker-facing frontline teams on sensitive or complex topics. Run messaging trainings, and help business leaders train their own orgs when needed.
• Identify executive visibility opportunities tied to agent and broker priorities, and work with the broader Communications team to carry them out.
• Serve as the senior comms contact for agent and broker business leaders: a peer to directors and a trusted resource to VPs and GMs.
• Represent your businesses clearly and persuasively to Corporate Affairs leadership, including the VP and SVP.

Requirements

• You bring 10+ years of communications experience, including comms for a technical, customer-facing business where product, legal and policy often intersect.
• You have developed and owned a communications strategy yourself, rather than only carrying out one someone else built, and you can guide channel teams toward effective tactics.
• You can create clarity from ambiguity, sequence competing priorities, and hold the thread across a complex, multi-channel effort and guides channel teams to develop effective tactics
• You anticipate issues and stakeholder questions before they arise and come with answers, not just flags; you plan for more than one scenario
• You have excellent written and verbal communication skills. You can turn complex product and business topics into clear, compelling narratives, and senior leadership rarely needs to rework what you produce.
• You have strong instincts for message development, risk identification, and communications sequencing
• You identify executive visibility opportunities tied to agent and broker priorities, working with broader Communications team to drive and execute
• You get results through teams that don’t report to you by building alignment, removing blockers and influencing director-level stakeholders without direct authority.
• You show business maturity: you share credit, promote inclusive practices, handle conflict and negotiation constructively, and run meetings that end with clear decisions and next steps.
• You have strong project management discipline (workback plans, clear RACIs, accountability for deadlines) and can manage multiple workstreams across two businesses without dropping anything.