Responsibilities

• Strategic Leadership & Planning: Lead brand marketing strategy, campaign roadmaps, and KPI reporting with senior leadership, while building a long-term brand architecture to support parent and product brand expansion.
• Brand & Campaign Performance: Lead integrated brand campaigns that drive awareness, consideration, and conversion, translating brand equity into measurable metrics and using performance tracking and post-campaign analysis to inform future planning and demand generation.
• Brand Strategy Evolution: Guide the evolution of Zenni's brand narrative and product brand identity systems, partnering with agencies to ensure cohesive, differentiated storytelling across all touch points.
• Cross-Functional Partnership: Drive alignment across Brand, Creative, Performance Marketing, PR, Social, E-commerce, and Product teams, integrating brand initiatives into broader marketing and commercial strategy through clear communication and influence.
• Team Leadership & Mentoring: Manage and mentor the existing Brand Marketing team with clear development plans and feedback, building structure and accountability while fostering strategic thinking and creative confidence.

Requirements

• 8+ years of progressive brand marketing experience, including experience developing and leading integrated, multi-channel campaigns
• Proven track record building brand strategy and architecture for a parent brand and/or portfolio of product brands, ideally in a consumer, retail, or DTC environment
• Strong analytical skills with experience translating brand equity goals into measurable KPIs (e.g., brand lift, engagement, customer growth) and using data to inform strategy
• Demonstrated experience managing agency and external partner relationships to deliver cohesive creative and messaging
• Experience partnering cross-functionally with Creative, Performance Marketing, PR, Social, E-commerce, and Product teams to drive integrated brand initiatives
• People management experience, with a track record of mentoring and developing team members
• Skilled in budget management, forecasting, and resource allocation for marketing programs
• Excellent communication and stakeholder management skills, with the ability to influence senior leadership through clear rationale and strategic thinking
• Ability to balance big-picture brand vision with hands-on, detail-oriented execution across multiple concurrent initiatives

Benefits

• Annual Bonus Program
• Healthcare: 100% premiums covered for medical, dental, and vision for employees (50% for dependents)
• Basic Life and AD&D with option for additional voluntary coverage
• Short and long term disability coverage
• 401k with up to 4% match
• EAP and Spring Health that gives you and dependents access to free therapy and coaching
• Free access for you and your family to our digital wellness platform - Wellness Coach
• FTO (Flex Time Off) in addition to our Week of Zen - the time between Christmas and New Year’s to relax and recuperate
• Fully Paid Parental Leave - 16 weeks for birthing and non-birthing parents
• Family forming & fertility support and services through Maven