Responsibilities

• Drive development of Match’s brand strategy, positioning, and annual narrative across campaigns, launches, and key member touchpoints.
• Define the consumer truth for Match, with particular focus on the needs, motivations, and emotional drivers of adults 45+.
• Write clear, insight-driven briefs that align teams around the audience, problem to solve, and story to tell.
• Serve as a strong day-to-day brand steward, ensuring Match shows up with clarity, relevance, and consistency across channels and experiences.
• Close partnership with Research & Insights on understanding core user segments and translating those insights into actionable brand & product strategies.
• Lead integrated marketing programs across brand campaigns, product launches & PR moments
• Partner with creative, social, PR, and external agencies to brief the work, steward execution, and ensure output ladders back to the brand strategy.
• Work closely with the product team to help shape the product roadmap and storytelling, ensuring features are inherently connected to the brand strategy and are launched as meaningful brand moments
• Translate brand strategy into product and feature messaging that is clear, motivating, and rooted in member value.
• Manage the brand with a general-manager mindset - tracking business performance, KPIs, and brand health alongside campaign execution.

Requirements

• 6+ years of experience in brand marketing, strategy, integrated marketing, or product marketing, ideally within consumer apps, digital platforms, or high-growth consumer brands.
• Strong experience leading IATs and large scale campaigns from strategy through execution, with strong judgment across creative, channel, and audience decisions.
• Strong cross-functional leadership skills and experience partnering across product, creative, insights, media, PR, and growth.
• A balance of strategic thinking, creative storytelling, and analytical rigor.
• Experience translating consumer insight into strong briefs, differentiated brand strategy, and integrated marketing plans.
• Strong understanding of how brand and performance work together to drive both immediate impact and long-term growth.
• Strong organizational skills, comfort managing multiple workstreams, and the ability to operate with ownership in a dynamic environment.

Benefits

• Mind & Body – Medical, mental health, and wellness benefits to support your overall health and well-being
• Financial Wellness – Competitive compensation, 100% employer match on 401k contributions up to 10% (cap at $10,000), as well as an employee stock purchase program to help you feel supported in your financial security
• Unplug – Generous PTO and 14 paid holidays so you can unplug
• Career – Annual training allowance for professional development and ERG membership opportunities and events so you feel connected and empowered in your work
• Family – Families come in all shapes and sizes so we offer 20 weeks of 100% paid parental leave, fertility, adoption, and child care resources, as well as pet insurance and discounts
• Company Gatherings – We host company events where our employees get to know each other and build a sense of connection and belonging!