Staff Brand Marketing Manager, GBSG B2B Brand Team: Global QuickBooks

New York City, NY (On-site)

$155K/yr – $219K/yrSenior Level8+ years expFull time

Posted 3 hrs ago

Job Summary

Own global QuickBooks brand narratives and drive AI driven campaigns across the customer journey, coordinating with creative, legal, analytics, and agency teams to ensure on brand execution and international rollout.

Lead brand narratives and strategy for QuickBooks campaigns
Translate product messages into expansive, cross channel campaigns
Coordinate international rollout and agency partnerships

Job Description

Responsibilities

Own global brand briefs for QuickBooks campaigns, along with the strategy and narrative behind them
Bring key AI innovations in QuickBooks to life through brand and demand campaigns
Translate product messages into expansive campaigns that extend across the full customer journey
Set creative direction across channel teams, giving them a clear strategic point of view to build from
Own brand voice, tone, and visual identity for your campaigns
Approve product or feature naming that touches your area
Lead international rollout of your campaigns, including transcreation handoffs from agency to agency to our in house creative team
Manage the Inter Agency Team (IAT) and agency relationships, including scope, timing, and handoff coordination across partners
Serve as the legal point of contact for your campaigns, working directly with regional legal teams to clear creative
Act as the primary go between for our agencies and internal cross functional teams, keeping international and domestic work moving in sync

Requirements

Approximately 8 to 10+ years of brand or integrated marketing experience, including time managing complex, multi market campaigns
Proven experience managing agency relationships, including scope, timing, and output quality across one or more external partners
Experience working directly with creative teams, giving and receiving feedback that improves the work without micromanaging the craft
Strong operational rigor. You keep multiple workstreams, timelines, and stakeholders on track without things falling through the cracks
Excellent communication skills, written and verbal, since you'll be the connective tissue between agencies, legal, PMM, creative, and channel teams
Experience working across international markets a plus, especially navigating local legal and regulatory nuances in campaign execution
Comfort operating with ambiguity and driving clarity for others, since you'll often be the person translating strategy into a brief that other teams execute against

Intuit

4.3 Glassdoor

Intuit is a global technology platform that helps our customers and communities overcome their most important financial challenges. Serving millions of customers worldwide with TurboTax, QuickBooks, Credit Karma and Mailchimp, we believe that everyone should have the opportunity to prosper and we work tirelessly to find new, innovative ways to deliver on this belief. We encourage conversations on this page and will not delete comments that follow our terms of use. In order to keep this a safe community, the below posts may be removed: Repeated posts of the same content, spam or posts from fake accounts or profiles, offensive language or material, threats to others in the community, posts deliberately aimed to have a negative effect on the community or conversations.

Founded in 1983

Mountain View, California, US

17K employees (1,607 in marketing)

www.intuit.com

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