Responsibilities

• Completes regular analysis of category , competitive QSR outlets and consumer trends and activities
• Reviews and outlines trends happening in the industry and within the general consumer segment
• Identifies sales and business gaps vs plan and prior year. Initiates actions to help close gaps and return category to plan .
• Build category and product strateg ies and translate into product pipeline
• Define go-to-market strategies for category product launches. Activities include naming, pricing, forecasting, packaging , and communications briefing.
• Collaborate with various cross-functional departments such as Culinary Development, Marketing Analytics, Operations  and  Advertising teams to  optimize  product offerings and campaigns during a specific time on the annual planning calendar
• Act as a liaison between brand team and our supply chain partners to ensure that the products on the promotional calendar are available and ready to be supplied
• Prepares briefings for Marketing Communications for any new product/promotional launches
• Creates Executive presentations for strategic projects in a logical and well-thought-out manner
• Ensures projects are completed on time and within budget