Sr. Manager, Brand + Events Marketing

Responsibilities

• Events Planning: Lead planning and execution of 4-5 executive gatherings and along with 4-5 field events and webinars for B2B marketing, sales and revenue audiences. Develop event briefs that define the target accounts, decision-makers, business challenges, objectives, format and measures of success in partnership with marketing and sales leadership. Manage project plans, production timelines, stakeholder assignments and approvals from kickoff through post-event wrap-up.
• Event Logistics + Attendee Experience: Coordinate venue sourcing, vendors, contracts, catering, audiovisual needs, signage, branded materials, shipping and on-site logistics within approved budgets. Manage registration, invitations, reminders, RSVP tracking, guest communications and check-in.
• Conference Production: Manage productions workstreams for bi-annual user conference, Southbound, in partnership with the broader conference team. Coordinate vendor timelines, session and speaker logistics, rehearsals, sponsorship deliverables, attendee communications, run-of-show and on-site execution. Partner with content and services leaders to support programming that addresses attendees’ B2B growth challenges.
• Event Promotion + Sales Coordination: Partner with content, design and channel owners to develop event materials and promotional campaigns tailored to B2B decision-makers. Coordinate with sales and client leaders on target-account guest lists, personalized invitations, meeting opportunities and timely follow-up. Ensure attendee information and engagement are captured accurately in the CRM to support account-level relationship development and reporting.
• Budget Management + Measurement: Build and maintain event budgets, track commitments and invoices, and flag potential overruns early. Support Marketing leadership to assess how events contribute to pipeline creation, opportunity progression and client engagement. Lead post-event debriefs and apply lessons to future programs.
• Social Media + Community: Manage the corporate social calendar and publishing process in partnership with marketing leadership, supported by content and design colleagues and internal thought leaders. Coordinate brainstorms, content reviews, LinkedIn newsletters and community monitoring. Use performance insights to improve engagement with B2B decision-makers and amplify agency expertise, events and client successes.
• Public Relations + Awards: Coordinate the corporate PR program with PR partners and internal thought leaders, including planning, content reviews, approvals and status meetings. Manage the awards calendar and submission process, drawing on client teams for program details and results, and content, design and motion colleagues for supporting materials. Coordinate promotion of coverage and recognition across marketing channels.

Requirements

• Experience: Five to seven years of relevant experience in B2B event marketing, field marketing or brand marketing, including hands-on responsibility for in-person events.
• Executive Events: Experience delivering executive dinners, invitation-only roundtables or other events for senior B2B audiences.
• Conference Production: Experience coordinating a multi-session B2B conference with several hundred attendees, including speakers, sponsors and production partners.
• Event Execution: Demonstrated ability to manage events from planning through delivery, including vendors, budgets, registration, attendee communications and on-site coordination.
• Project Management: Strong organizational skills and the ability to manage concurrent projects, dependencies and deadlines. Comfortable establishing clear plans, following up with stakeholders and identifying risks early.
• Communication + Collaboration: Excellent written and verbal communication skills, including the ability to develop relevant, credible communications for senior business audiences. Ability to work effectively with executives, sales teams, speakers and external partners.
• Technical Skills: Experience using project management tools, event registration or webinar platforms, CRM systems and marketing reporting tools. Comfortable tracking contact- and account-level engagement, learning new systems and maintaining accurate information.
• Travel + Event Availability: Ability to travel and support occasional evening events as required by the event calendar.

Preferred

• Non-Negotiables: You crave candid feedback. You embrace it as a powerful tool for growth.
• Non-Negotiables: You pursue excellence. You’re always learning, always sharing, always pushing to get better.
• Non-Negotiables: You’re proactive. You don’t wait for direction; you bring ideas, solutions, and momentum.
• Non-Negotiables: You’re collaborative. You make the work better by working well with others.

Benefits

• Growth Opportunities: Clear career paths, mentorship programs, and learning events to help you grow professionally.
• Flexible PTO and Hybrid Work: Take time as needed for vacations, mental health, or personal days. Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year
• Health Coverage: Comprehensive medical, dental, and vision plans. Mental health resources, pet insurance, and more.
• Retirement Savings : Employer-matched 401(k) and access to financial planning services.
• Additional Protection: Life insurance, disability coverage, and other benefits that provide added financial security.
• Employee Assistance Program (EAP): Free, confidential support for you and your household, including counseling, mental health resources, and help navigating life’s everyday challenges.
• Family Support: Paid leave for new parents and caregivers, plus policies for fertility treatment, pregnancy loss, adoption challenges, and more.
• Performance & Coaching: Regular performance reviews, clear goal-setting, and ongoing coaching to help you understand expectations, grow your skills, and make progress in your career.
• Milestone Sabbatical: Celebrate five years with a two-week sabbatical and a $2,000 gift
• Community & Belonging: Employee resource groups, volunteer opportunities, and programs designed to build connection across the agency.