Sr. Manager of Brand and Corporate Communications at Wheeler Machinery Co | Salt Lake City, UT

Wheeler Machinery Co

Sr. Manager of Brand and Corporate Communications

Salt Lake City, UT (On-site)

Salary Not AvailableSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Drive Wheeler Machinery Co.'s brand, corporate comms, and content strategy across sectors like construction, mining, and power.

Own brand strategy, governance, and guidelines across channels.
Must-have: 7+ years in brand/communications leadership with PR and corporate communications.
Standout: Experience coordinating OEM or channel partnerships and field messaging.

Job Description

Responsibilities

Branding Strategy & Governance: Define, develop, and manage the company’s brand positioning, identity, and messaging platform across all channels.
Ensure brand consistency across digital, retail, print, field, event, and partner marketing materials.
Serve as the guardian of brand standards, creating and updating brand guidelines for use across the organization.
Collaborate with OEM and channel partners to balance corporate brand equity with co-branded initiatives.
Corporate & External Communications: Develop and oversee corporate communications strategy, including press releases, media relations, executive communications, and crisis communications.
Manage relationships with trade media, industry associations, and community organizations to strengthen market presence.
Support leadership with speechwriting, presentations, and thought leadership content for industry events.
Ensure communications align with vertical priorities and position the company as a leader in construction, mining, and power.
Internal Communications: Lead internal communications programs to engage, align, and inspire employees across all regions and functions.
Partner with leadership to develop messaging around culture, values, and employee engagement initiatives.

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, or related field required.
Masters or other advanced degree in a related field is highly preferred.
7+ years of experience in brand management, communications, or corporate marketing, preferably in industrial, equipment, or B2B sectors.
Proven success in building and managing a strong brand identity across multiple markets and channels.
Strong background in PR, media relations, and corporate communications.
Proven leadership experience and culture champion
Exceptional writing, editing, and presentation skills.
Experience working in organizations with OEM or channel partnerships preferred.
Strong project management and cross-functional collaboration skills.
Strategic Thinker – builds long-term brand strategy that supports growth goals.

Preferred

Experience working in organizations with OEM or channel partnerships preferred.
Proven leadership experience and culture champion

Wheeler Machinery Co

Since 1957, Wheeler Machinery Co. has been Utah's trusted partner for Cat construction equipment and a wide array of construction tools. From excavators and bulldozers to backhoes and more, we equip your projects for success. Beyond sales, we offer flexible rental options to keep your worksite productive, whether your needs are short-term or long-term. Our team offers expert guidance, ensuring you find the perfect equipment solution. Discover reliable, well-maintained machinery and experience industry-leading support at Wheeler Machinery Co.Wheeler Machinery Co.'s Power Systems division is at the forefront of powering the future, forging innovative energy solutions for data centers. Partnering with industry leaders like Joule Capital Partners and Caterpillar, Wheeler is instrumental in powering a groundbreaking data center campus in Utah. By merging local expertise with advanced energy systems, Wheeler delivers gigawatt-scale capacity, enabling high-performance computing and solidifying its position as a trusted leader in industrial power throughout the Mountain West. Join Wheeler as they shape the future of energy infrastructure.

Founded in 1951

West Valley City, Utah, USA

wheelercat.com/power/?utm_source=linkedin&utm_medium=link&utm_campaign=about