Responsibilities

• Brand Strategy & Governance: Define, develop, and manage the company’s brand positioning, identity, and messaging platform across all channels.
• Brand Strategy & Governance: Ensure brand consistency across digital, retail, print, field, event, and partner marketing materials.
• Brand Strategy & Governance: Serve as the guardian of brand standards, creating and updating brand guidelines for use across the organization.
• Brand Strategy & Governance: Collaborate with OEM and channel partners to balance corporate brand equity with co-branded initiatives.
• Corporate & External Communications: Develop and oversee corporate communications strategy, including press releases, media relations, executive communications, and crisis communications.
• Corporate & External Communications: Manage relationships with trade media, industry associations, and community organizations to strengthen market presence.
• Corporate & External Communications: Support leadership with speechwriting, presentations, and thought leadership content for industry events.
• Corporate & External Communications: Ensure communications align with vertical priorities and position the company as a leader in construction, mining, and power.
• Internal Communications: Lead internal communications programs to engage, align, and inspire employees across all regions and functions.
• Internal Communications: Partner with leadership to develop messaging around culture, values, and employee engagement initiatives.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field required. Masters or other advanced degree in a related field is highly preferred.
• 7+ years of experience in brand management, communications, or corporate marketing, preferably in industrial, equipment, or B2B sectors.
• Proven success in building and managing a strong brand identity across multiple markets and channels.
• Strong background in PR, media relations, and corporate communications.
• Proven leadership experience and culture champion
• Exceptional writing, editing, and presentation skills.
• Experience working in organizations with OEM or channel partnerships preferred.
• Strong project management and cross-functional collaboration skills.
• Strategic Thinker – builds long-term brand strategy that supports growth goals.
• Storyteller – creates compelling narratives for customers, employees, and external stakeholders.
• Influencer – able to align executives, sales, and field teams to consistent messaging.

Preferred

• Masters or other advanced degree in a related field is highly preferred.
• Experience with OEM or channel partnerships preferred.

Benefits

Compensation

How to Apply

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