Responsibilities

• Define and implement world class education, engagement and retention campaigns for LinkedIn Ads customers, leveraging multiple digital channels
• Design trigger-based campaigns that provide the right insights and recommendations to LinkedIn Ads customers at the right times, all at scale
• Partner with Sales and Sales Operations teams to align Marketing campaigns and messaging with Sales outreach to existing customers, including developing shared metrics and outcomes
• Develop and implement campaign strategy (objective, audience, message, channel etc.), including defining targeting, building campaign assets, and working with LinkedIn’s Marketing Operations team to launch in one or more channels.
• Measure and optimize Lifecycle Marketing impact by defining the KPIs, setting goals, and analyzing performance, in alignment with Sales team’s objectives
• Communicate program strategy and ongoing performance to Marketing and Sales stakeholders

Requirements

• 7+ years of experience in Lifecycle Marketing, Customer Engagement, or related roles
• 7+ years of experience building and managing Marketing campaigns delivered via digital channels including email and LinkedIn Ads
• 3+ years of experience partnering with Sales and Sales Operations team to develop shared motions, messaging and metrics
• BA/BS Degree or equivalent experience

Preferred

• Prior experience in the Ad Tech industry, with a deep understanding of digital advertising platforms and customer engagement strategies
• Proven track record of building and managing customer lifecycle campaigns across scalable digital channels, including email and LinkedIn Ads
• Familiarity with trigger-based campaign design, including audience segmentation, behavioral targeting, and lifecycle automation
• Experience working in fast-paced, cross-functional environments, with a focus on experimentation and continuous optimization
• Passion for customer education and retention, with a creative mindset for delivering value at scale
• Demonstrated success in collaborating with Sales and Sales Operations to align messaging, develop shared goals, and drive customer retention
• Strong communication skills, with experience presenting strategy and performance insights to senior stakeholders across Marketing, Product, and Sales
• High level of business acumen, with the ability to interpret strategic objectives and recommend cross-functional solutions that span multiple teams
• Communication
• Business Acumen

Benefits

• The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits .