Sr. Investment Associate

Responsibilities

• Integrate with the Communication/Strategic Planning team to gain insights on objectives, KPIs, strategies, audiences, etc. to ensure tactical buys deliver against goals.
• Participate in vendor RFP selection
• Help manage RFP process (all digital channels, where applicable)
• Help centrally manage negotiations/rate tracking/planning costs/benchmarking/ budget management of assigned account(s)
• Demonstrate better pricing, efficiencies, and impact by consolidating buys across partners, Agency and WPP Media
• Manage vendor relations (Inventory avails, IOs, notify if included/excluded from buy)
• Develop Partner Scoring Model (ranking for buy development)
• Gain approval for all supply sources on tactical buys internally
• Develop tactical buy with larger Investment team
• Assist the Associate with entering the partner buys into Buy platforms, sending out IO/Contracts and preparing campaign for launches (trafficking, setting up ad serving, etc.)

Requirements

• Bachelor’s degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience.
• 1+ years of prior digital or Video investment experience desired
• Assist the Associate and help guide them on their roles and responsibilities, their workload and development
• Build and maintain strong relationships with media, technology, analytics and internal teams as well as media and technology publishers
• Foster camaraderie within the Investment team and with all key stakeholders they support
• Educate media teams on the investment process
• Provide guidance to team members and nurture/promote team environment
• Train employees on tools and best practices
• Be capable of working successfully within a team as well as independently
• Thorough understanding of the media landscape and fast-moving digital trends

Benefits

• Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.