Responsibilities

• Plan and execute multi-channel campaigns across digital, web, email, paid and owned social, search, and media sponsorships.
• Lead and scale our webinar program, partnering with Product Marketing and Customer Success to craft compelling content, drive attendance, and convert leads post-event.
• Manage agency partners to create standout creative and content.
• Own the campaign calendar and align initiatives across GTM teams for maximum impact.
• Define success metrics, track performance, and optimize campaigns for conversion, pipeline contribution, and ROI.
• Leverage AI and data to enhance personalization, efficiency, experimentation, and campaign outcomes.

Requirements

• 7+ years of B2B marketing experience, ideally in SaaS or high-growth technology environments.
• Proven track record designing and executing multi-channel campaigns that drive measurable pipeline and revenue impact.
• Strong data fluency — you know how to analyze performance, identify what’s working, and optimize quickly.
• Experience owning campaign strategy, frameworks, and reporting — not just execution.
• Skilled at managing agencies and external vendors to deliver high-quality work.
• Natural collaborator who builds strong relationships with Sales, Product, and Customer-facing teams.
• Excellent project management skills with the ability to juggle multiple campaigns, timelines, and stakeholders.

Preferred

• Familiarity with Procurement or CPO buyer personas is a strong plus.