Sr. Industry Marketing Manager at Gong.io | San Francisco, CA | $134K/yr – $210K/yr

Sr. Industry Marketing Manager

San Francisco, CA (Remote)

$134K/yr – $210K/yrSenior Level10+ years expFull time

Posted 5 months ago

Drive enterprise revenue marketing for Industry Expansion with a cross-functional, ABM-driven demand strategy.

Own pipeline targets and quarterly reviews with Sales leadership
Must-have: 10+ years of B2B SaaS marketing with Enterprise sales motion
Standout: Lead cross-functional and executive programs across finance, healthcare, and manufacturing

Own the number: Drive to quarterly sourced pipeline targets for Industry Expansion and engage in consistent reviews with Sales leadership to stay on track. Maintain clear accountability for performance and optimization.
Own the relationship: Serve as the lead Revenue Marketing partner to the VP of Industry Expansion and senior sales leaders. Participate in planning cycles, forecast calls, and QBRs to align on account priorities, sub-industry focus areas, and growth strategies.
Build the industry revenue marketing strategy: Develop and execute a unified demand generation plan tailored to Financial Services, Healthcare, and Manufacturing. Determine the right mix of 1:few and 1:many ABM, digital programs, third-party activations, and field marketing plays to drive net-new logo growth.
Activate cross-functional campaigns: Partner closely with Solutions Marketing, Demand Gen, Growth, Field Marketing, Partner Marketing, and Events to launch integrated industry campaigns including webinars, executive programs, sponsored content, and targeted account engagement.
Co-lead field and executive programs: Collaborate with Field Marketing to design and execute executive events, account-centric experiences, and high-touch plays that accelerate priority deals. Be scrappy and hands-on when needed.
Establish scalable playbooks: Identify repeatable frameworks for industry engagement and multi-threaded account penetration. Document what works, sunset what doesn’t, and refine the motion over time.

10+ years of B2B SaaS marketing experience, with significant experience supporting Enterprise sales motions
Proven track record of owning pipeline targets and driving measurable revenue impact in close partnership with Sales
Experience designing and executing integrated programs that deploy demand generation, ABM, and field marketing strategies
Strong sales acumen and executive presence, with the ability to influence and challenge senior sales stakeholders
Experience building new programs or GTM motions from ambiguity, not just operating within an established engine
Analytical and outcomes-oriented, with the ability to translate pipeline data into insights and action
Comfortable operating across segments (Enterprise-first, with exposure to Mid-Market and/or SMB)
Prior experience marketing to Financial Services, Healthcare, or Manufacturing is a plus, but not required.

Prior experience marketing to Financial Services, Healthcare, or Manufacturing is a plus, but not required.

We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.
Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
Mental Health benefits with covered therapy and coaching.
401(k) program to help you invest in your future.
Education & learning stipend for personal growth and development.
Flexible vacation time to promote a healthy work-life blend.
Paid parental leave to support you and your family.
Company-wide recharge days each quarter.
Work from home stipend to help you succeed in a remote environment.