Responsibilities

• Manage day-to-day activities of brand agencies and other business partners for related projects and initiatives and coordinate with the commercial team to ensure strategic alignment across all stakeholder groups for brand-related promotional activities
• Develop clear, compelling HCP marketing content that translates complex scientific data; ensure consistency and compliance across channels
• Contributes to the strategic development and execution of the brand initiatives
• Develop and execute promotional campaigns and tactics to drive increased brand awareness and adoption, including, but not limited to, print and digital rep materials
• Coordinates with digital marketing team to gain alignment of non-personal promotional and other digital assets
• May lead market research initiatives in partnership with agencies/vendors and internal research team
• Coordinates with Sales Training to facilitate effective product training and enhance sales representatives’ ability to appropriately communicate and position programs and services
• Serves as primary contact for interactions with field-based reps about product related inquiries
• Coordinates with Payor & Access team to ensure strategic alignment and messaging consistency for promotional materials used by field sales and channel partners
• Works closely with the field sales organization and sales management to develop innovative marketing programs and supports POA planning

Requirements

• BS/BA degree in marketing or life sciences AND 8+ years of relevant experience in pharmaceutical product marketing, sales or pharmaceutical advertising agency. Experience in managing advertising Agency of Record activities. Experience in CNS and/or psychiatry is a plus. OR
• MBA preferred AND 6+ years of similar experience noted above OR
• PharmD or PhD AND 4+ years of similar experience noted above
• Ability to work independently and take a lead role on assigned projects
• Some experience working on large scale DTC campaigns is a plus
• Aptitude for building positive working relationships
• Ability to effectively manage multiple projects and vendors, including creative AoR as well as Medica Agency
• Demonstrated proficiency in PowerPoint, Word and Excel
• Anticipates business and industry issues; recommends relevant process / technical / service improvements
• Demonstrates broad expertise or unique knowledge