Responsibilities

• Contributes to the strategic direction and execution of brand strategies for the company and identifies new opportunities for assigned products, product lines, lines of business, or on a company-wide campaign basis.
• Responsible for one or more of the following areas brand-level development including market analysis, strategic planning, brand management.
• Manages marketing materials to establish product branding and messaging.
• Develops and implements product education and other promotional activities to communicate product positioning and lifecycle development of products to customers.
• Applies consumer insight and market research to determine innovative marketing and product opportunities.
• Works in partnership with cross-functional teams in linking the brand to efforts by marketing, product marketing, marketing communications or other departments or units within the organization.
• Manage day-to-day activities of brand agencies and other business partners for related projects and initiatives and coordinate with the commercial team to ensure strategic alignment across all stakeholder groups for brand-related promotional activities
• Develop clear, compelling HCP marketing content that translates complex scientific data; ensure consistency and compliance across channels
• Contributes to the strategic development and execution of the brand initiatives
• Develop and execute promotional campaigns and tactics to drive increased brand awareness and adoption, including, but not limited to, print and digital rep materials

Requirements

• BS/BA degree in marketing or life sciences AND 8+ years of relevant experience in pharmaceutical product marketing, sales or pharmaceutical advertising agency.
• Experience in managing advertising Agency of Record activities.
• MBA preferred AND 6+ years of similar experience noted above OR
• PharmD or PhD AND 4+ years of similar experience noted above
• Ability to work independently and take a lead role on assigned projects
• Some experience working on large scale DTC campaigns is a plus
• Aptitude for building positive working relationships
• Ability to effectively manage multiple projects and vendors, including creative AoR as well as Medica Agency
• Demonstrated proficiency in PowerPoint, Word and Excel
• Anticipates business and industry issues; recommends relevant process / technical / service improvements

Preferred

• Experience in CNS and/or psychiatry is a plus.

Benefits

• retirement savings plan (with company match)
• paid vacation, holiday and personal days
• paid caregiver/parental and medical leave
• health benefits to include medical, prescription drug, dental and vision coverage