Responsibilities

• Growth Strategy: Define and execute a growth strategy centered on self serve acquisition, activation, and retention.
• Experimentation: Partner deeply with Product to design, launch, and analyze A/B tests across the marketing site and product onboarding flows. You will be responsible for identifying friction points and running experiments to improve self-serve conversion.
• Own the Lifecycle Journey: Develop and scale automated programs to drive user activation, feature adoption, and long-term retention across all stages of a user’s journey.
• Conversion Rate and Funnel Optimization: Oversee website optimization, and partner closely with Product and Design to optimize self-serve (PLG) signup and onboarding experience.
• SEO and AEO: Lead SEO and AEO strategy, identifying key content and technical gaps and opportunities for improvement.

Requirements

• 6+ years experience in digital/growth marketing, ideally in high-growth B2B tech environments. Experience working in a business with a PLG/self-serve acquisition funnel is strongly preferred.
• Proven track record of partnering directly with Product and Engineering teams to ship growth experiments and product improvements.
• A creative, test and learn mindset, particularly when it comes to testing cutting edge AI solutions and tools.
• Strong analytical skills and a data-driven approach to decision-making.
• Ability to work collaboratively across teams and manage multiple projects simultaneously.
• Proficient with basic analytical tools (Google Sheets/Excel, Looker, Google Analytics).
• A desire to constantly improve and zero patience for inefficiency.
• Self starter: go-getter attitude who likes to get things done on their own initiative.

Preferred

• Experience using AI-powered marketing tools and solutions

Benefits

• A fast-paced and collaborative environment
• Learning and development allowance
• Unlimited PTO policy
• 100% medical, dental and vision coverage
• Monthly wellness stipend