Responsibilities

• Design compelling, on-brand direct mail campaigns that grab attention and motivate response
• Develop visual assets for additional channels such as email, digital advertising, and social media, to ensure a cohesive and integrated brand experience
• Collaborate with marketing strategists and subject matter experts to conceptualize creative campaigns that align with business objectives and target audience insights
• Translate marketing strategies into clear, effective, and visually appealing layouts that break through the clutter, maximize response, & drive conversion rates for our clients
• Present creative concepts with recommendations to internal and external clients, including creative rationales for design choices and its expected impact on performance.
• Prepare and deliver print-ready and digital files, ensuring accuracy, quality, and consistency across all channels and formats
• Stay current with design trends, direct mail innovations, and emerging technologies to continually elevate creative
• Test and iterate designs based on performance analytics and feedback, optimizing for audience engagement and conversion
• Maintain organized creative files, templates, and documentation of design processes and workflows
• Review final productions for errors and ensure the final material reflects the specifications received