Responsibilities

• Strategy Execution: Creates and executes marketing plans and programs to build awareness, equip stakeholders and meet other business objectives.
• Field Engagement and Insights : Serves as a connector between the field and enterprise M arketing by capturing field needs, feedback, mindsets, and barriers to inform activation plans and program improvement ; uses data and insights to make recommendations and decisions.
• Program Management: Oversees the ongoing management of marketing programs to drive adoption amongst the field.
• Field Enablement: Develops and delivers field-ready communications, training, resources, and toolkits that help advisors and field teams understand and apply marketing capabilities in practice .
• Change Management: Plans and executes field rollout and change management strategies for marketing initiatives, including pilot design, readiness planning, stakeholder feedback, and adoption support .
• Marketing Effectiveness: Uses data and insights to optimize marketing plans and programs; and leverage best practices when consulting.

Requirements

• Bachelor's Degree in Marketing or Business
• 5+ years of experience in a Marketing role.
• Experience in executing cross-functional projects
• Experience applying change management frameworks, such as Prosci/ADKAR, to drive awareness, understanding, adoption, and sustained use of capabilities, tools, or programs.
• Experience leading projects and programs by defining objectives , requirements, deliverables, timelines, milestones, and success measures to guide execution.
• Experience in applying proje ct management discipline to identify risks, assess their impact, manage dependencies , and develop mitigation strategies to support successful delivery .
• Ability to influence cross-functional partners and advocate for field needs to support practical solutions, effective rollout plans, and a strong field experience .
• Strong understanding of full funnel marketing and how it enables sales. Understanding of marketing and target audience to assess needs, trends, and opportunities .
• Ability to manage multiple, competing priorities and thrive in a fast-paced, high-growth category environment .
• Effectively communicates (written and verbal) in interactions with key stakeholders.