Responsibilities

• Develop Fireworks AI's east coast field marketing strategy, aligning program investments to sales priorities, pipeline goals, and key customer segments.
• Conceptualize and produce end to end planning, execution, of hosted events including executive experiences, large-format educational events, trade shows, co-sponsored activations, and flagship user conferences.
• Build pre-event, day-of, and post-event engagement strategies that maximize registration-to-attendance conversion and drive strong sales follow-up.
• Partner with sales leadership on territory and account-level strategy, ensuring field programs reach the right accounts at the right moments in the buying cycle.
• Track and report on program ROI to marketing and sales leadership, making data-driven recommendations on how we invest in field events to drive incremental business impact.
• Mentor and provide guidance to junior field marketing team members as the function grows.

Requirements

• 7+ years of field marketing or event marketing experience in B2B SaaS or B2B tech.
• A passion for all things field and experiential marketing. You understand the purpose and place for every event type, from executive dinners to trade shows, and take pride in the details that elevate a good event to a great one.
• A strong strategic instinct paired with operational excellence: you can zoom out to define a program roadmap and zoom in to manage the logistics that make the difference.
• Experience partnering with sales leadership and AEs to develop territory-level event strategies and account-based marketing motions.
• Proven ability to manage complex, multi-event portfolios simultaneously across diverse program types
• Strong cross-functional collaborator who works effectively with Sales, Partnerships, Creative, Communications, and executive stakeholders.
• Strong written and verbal communication skills, including the ability to create clear event documentation and present post-event insights to leadership.
• Comfortable with data and analytics, using event metrics to optimize programs and clearly demonstrate ROI.
• Proficiency in CRM and marketing automation software; Salesforce is required.

Preferred

• Experience at a startup or hyper-growth company is preferred; especially within the Bay Area
• Experience delivering both in-person field events and larger-scale user conferences, including flagship events (500+ attendees).
• Background designing and optimizing account-based marketing (ABM) motions in partnership with demand generation teams.
• Marketo experience.