Field Marketing Manager
Omnicell
Milpitas, CA (Remote)
$85K/yr - $98K/yrIn-houseFull-timeMid level3+ years exp.
2 days ago
Sr. Field Marketing Manager
New Jersey, USA (On-site)
$155K/yr – $170K/yrSenior Level3+ years expOther
Posted 6 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own field events and ABM-driven campaigns that blend in-person and virtual experiences with a scalable operations framework and tight post-event measurement.
- Field Event Execution: end-to-end ownership from concept to ROI-driven post-analysis across direct, broker, and vertical channels.
- Multi-Channel Campaigns: translate GTM goals into integrated event and ABM plays with coordinated messaging and channel mix.
- Operations & Nurture: standardized event processes, Salesforce/HubSpot pipelines, and nurture flows for timely follow-up and measurable impact.
Job Description
Responsibilities
Field Event Strategy, Planning & Execution
Own end-to-end strategy and execution of all in-person and virtual field events across direct, broker, and vertical channels — managing the complete event process from concept through post-event analysis.
Evaluate, recommend, and execute a portfolio of third-party, industry, and vertical-specific events based on audience fit, funnel stage, and ROI.
Build and manage integrated event programs aligned to GTM campaign layers (Attract → Nurture → Prove → Convert).
Direct all event logistics, budget, staffing, vendor management, pre-briefs, and post-event debriefs, driving a consistent, repeatable process that ensures excellence at every event.
Multi-Channel GTM Campaigns & ABM Programs
Strategize, build, and execute multi-channel field and GTM campaigns that integrate email, direct mail, digital advertising, geo-targeted outreach, and personalized ABM tactics into a single coordinated motion.
Translate GTM goals into campaign architecture — owning messaging, sequencing, channel mix, and execution from launch through measurement.
Identify target accounts in partnership with Sales; build tailored ABM plays that support pipeline creation and acceleration.
Align all field and campaign activities with GTM segments, personas, and vertical strategies.
Event Operations, Process & Technology Integration
Build and own a standardized event management framework — including timelines, funnel-stage alignment, KPIs, and content integration — that makes the event process consistent, scalable, and repeatable.
Establish consistent Salesforce processes for pre-event list development, lead capture, follow-up workflows, and post-event reporting.
Launch and maintain the Monday.com event calendar and operational workflows for visibility and coordination.
Partner with Marketing Ops to integrate event nurture journeys, retargeting lists, and automated campaign workflows in Salesforce/HubSpot.
Pre-Event Promotion, Nurture & Post-Event Follow-Up
Own end-to-end pre- and post-event multi-channel communications — including audience segmentation, messaging, CTAs, and cadence across email and complementary channels.
Build a repeatable Pre + Post-Event Nurture Playbook with rules for when and how to apply nurture flows based on event type.
Collaborate with Corporate Marketing to ensure all content and messaging reinforce ExtensisHR brand standards.
Ensure follow-up by GTM segments is timely, consistent, and measurable.
Field Event Strategy, Planning & Execution
Own end-to-end strategy and execution of all in-person and virtual field events across direct, broker, and vertical channels — managing the complete event process from concept through post-event analysis.
Evaluate, recommend, and execute a portfolio of third-party, industry, and vertical-specific events based on audience fit, funnel stage, and ROI.
Build and manage integrated event programs aligned to GTM campaign layers (Attract → Nurture → Prove → Convert).
Direct all event logistics, budget, staffing, vendor management, pre-briefs, and post-event debriefs, driving a consistent, repeatable process that ensures excellence at every event.
Multi-Channel GTM Campaigns & ABM Programs
Strategize, build, and execute multi-channel field and GTM campaigns that integrate email, direct mail, digital advertising, geo-targeted outreach, and personalized ABM tactics into a single coordinated motion.
Translate GTM goals into campaign architecture — owning messaging, sequencing, channel mix, and execution from launch through measurement.
Identify target accounts in partnership with Sales; build tailored ABM plays that support pipeline creation and acceleration.
Align all field and campaign activities with GTM segments, personas, and vertical strategies.
Event Operations, Process & Technology Integration
Build and own a standardized event management framework — including timelines, funnel-stage alignment, KPIs, and content integration — that makes the event process consistent, scalable, and repeatable.
Establish consistent Salesforce processes for pre-event list development, lead capture, follow-up workflows, and post-event reporting.
Launch and maintain the Monday.com event calendar and operational workflows for visibility and coordination.
Partner with Marketing Ops to integrate event nurture journeys, retargeting lists, and automated campaign workflows in Salesforce/HubSpot.
Pre-Event Promotion, Nurture & Post-Event Follow-Up
Own end-to-end pre- and post-event multi-channel communications — including audience segmentation, messaging, CTAs, and cadence across email and complementary channels.
Build a repeatable Pre + Post-Event Nurture Playbook with rules for when and how to apply nurture flows based on event type.
Collaborate with Corporate Marketing to ensure all content and messaging reinforce ExtensisHR brand standards.
Ensure follow-up by GTM segments is timely, consistent, and measurable.
ExtensisHR
ExtensisHR, one of the largest Professional Employer Organizations (PEOs) in the U.S., is looking for talented people to join our team!If you want to contribute your talents, make a bigger impact, and be part of the growing PEO and HR services industry, we are interested in talking to you.Together with our experienced professionals, you can help us deliver on our brand promise of helping our customers grow their business by simplifying HR.Our offerings include personalized services and solutions for HR, employee benefits and retirement plans, payroll and taxes, employer risk, compliance, and employee management. We manage over $3 billion in employment-related costs annually and offer our clients one of the highest levels of customer service in the industry.Come join a growing business and team! For more information, please visit www.ExtensisHR.com or visit our G2 page and see what our customers are saying: https://www.g2.com/products/extensishr-extensishr/reviews.
