Responsibilities
Field Event Strategy, Planning & Execution
Own end-to-end strategy and execution of all in-person and virtual field events across direct, broker, and vertical channels — managing the complete event process from concept through post-event analysis.
Evaluate, recommend, and execute a portfolio of third-party, industry, and vertical-specific events based on audience fit, funnel stage, and ROI.
Build and manage integrated event programs aligned to GTM campaign layers (Attract → Nurture → Prove → Convert).
Direct all event logistics, budget, staffing, vendor management, pre-briefs, and post-event debriefs, driving a consistent, repeatable process that ensures excellence at every event.
Multi-Channel GTM Campaigns & ABM Programs
Strategize, build, and execute multi-channel field and GTM campaigns that integrate email, direct mail, digital advertising, geo-targeted outreach, and personalized ABM tactics into a single coordinated motion.
Translate GTM goals into campaign architecture — owning messaging, sequencing, channel mix, and execution from launch through measurement.
Identify target accounts in partnership with Sales; build tailored ABM plays that support pipeline creation and acceleration.
Align all field and campaign activities with GTM segments, personas, and vertical strategies.
Event Operations, Process & Technology Integration
Build and own a standardized event management framework — including timelines, funnel-stage alignment, KPIs, and content integration — that makes the event process consistent, scalable, and repeatable.
Establish consistent Salesforce processes for pre-event list development, lead capture, follow-up workflows, and post-event reporting.
Launch and maintain the Monday.com event calendar and operational workflows for visibility and coordination.
Partner with Marketing Ops to integrate event nurture journeys, retargeting lists, and automated campaign workflows in Salesforce/HubSpot.
Pre-Event Promotion, Nurture & Post-Event Follow-Up
Own end-to-end pre- and post-event multi-channel communications — including audience segmentation, messaging, CTAs, and cadence across email and complementary channels.
Build a repeatable Pre + Post-Event Nurture Playbook with rules for when and how to apply nurture flows based on event type.
Collaborate with Corporate Marketing to ensure all content and messaging reinforce ExtensisHR brand standards.
Ensure follow-up by GTM segments is timely, consistent, and measurable.