Manager Field Marketing - Events & Activations
SkinSpirit Skincare Clinic and Spa
USA (Remote)
$80K/yr - $110K/yrIn-houseFull-timeManager2+ years exp.
1 day ago
Sr. Field Marketing Manager
San Francisco, CA (Hybrid)
$125K/yr – $174K/yrSenior Level6+ years expFull time
Posted 4 months ago
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Job Summary
Drive strategic, end-to-end field marketing programs for B2B SaaS events, aligning with GTM and cross-functional teams to grow pipeline.
- Own end-to-end event programs, including creative strategy, logistics, and on-site execution.
- Must-have: 6+ years in B2B SaaS field marketing with executive-facing event outcomes.
- Standout: Data-driven ROI optimization and KPI-based decision making.
Job Description
Responsibilities
- Event Strategy and Execution : Develop and execute a strategic annual event plan in collaboration with the wider Field Marketing Team to fuel pipeline and revenue growth, focusing on key industry and partner events, associations, and communities.
- Program Ownership & Execution: Own end-to-end delivery of field marketing programs, including creative strategy, logistics, onsite management, internal communications, sales enablement, and integrated promotional plans before, during, and after events to ensure seamless execution and measurable impact.
- Stakeholder Engagement : Collaborate closely with sales, partner and marketing teams to integrate events into the Go-To-Market strategy and build strong relationships with industry partners, associations, and event organizers to secure strategic event participation and sponsorship opportunities.
- Event Messaging : Partner with product marketing, leadership, and subject matter experts to integrate thought leadership and business priority messaging into events, craft compelling event promotion materials across email, social media, OOH promotions, and landing pages, and post-event follow-up communications.
- Data-Driven Approach : Own measurement and reporting against established KPIs, conduct post-event performance analysis, and translate insights into clear recommendations to optimize event strategy, execution, and ROI.
- Budget Management : Efficiently manage the event budget, track expenses, and maximize ROI for each event.
- Team Collaboration : Lead and inspire cross-functional teams, fostering a collaborative work environment to achieve event goals and objectives.
- Innovation : Pilot new event types, formats and vendors across physical and virtual events to maximize the impact and achieve business objectives.
- An A-player mindset with a strong bias for action: you raise the bar, move with urgency, stay resilient through ambiguity, and take ownership to deliver meaningful outcomes.
Requirements
- 6+ years of experience in field marketing in the B2B SaaS space
- Ability to work strategically and execute hands-on
- Experience managing various event types, engaging decision-makers and executives
- Proven record for building effective sales, partner and marketing relationships
- Courage to take the initiative, pilot, and evaluate new program types
- Experience using data and metrics to develop strategy and drive program improvements
- Proficient in Salesforce (CRM), Marketo (MA), Asana (Project Management), and Google Suite
- Experience in leveraging AI to optimize various stages of an event
- Willingness to travel up to 30% of the time
Benefits
- A fast-paced and collaborative environment
- Learning and development allowance
- Competitive compensation and opportunity for advancement
- 100% medical, dental, and vision coverage
- Up to $25K reimbursement for fertility, adoption, and parental planning services
- Flexible PTO policy
- Monthly wellness stipend
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