Own end-to-end executive events and field programs, aligning ABX and GTM goals to drive measurable pipeline through data-driven, audience-centric experiences across in-person, virtual, and hybrid formats.

• Workstreams: Executive Events — Own planning and execution of executive events, field programs, and experiential activations that support revenue objectives.
• Audience Experience: Design audience-centric experiences grounded in data, messaging, and defined business outcomes using 6sense.
• Delivery Standards: Ensure seamless delivery across formats with consistent brand and operational standards.
• Program KPIs: Translate GTM priorities into structured, measurable event programs with defined KPIs.
• Flagship & Executives: Support flagship, executive level, and high-value field/corporate events from concept through execution.
• ABX Integration: Ensure events are integrated into broader ABX and GTM campaigns, not standalone moments.
• Program Design: Drive intentional program design focused on audience, messaging, outcomes, and ROI.
• Vendor & Budget: Oversee vendor, partner, and venue relationships while maintaining strong budget discipline.
• Sales Alignment: Collaborate with sales leadership, revenue marketing, and field teams to align events to priority accounts and buying groups.
• Pre-Event Targeting: Support account-level targeting and pre-event outreach strategies.