Responsibilities

• Own the planning, coordination, and execution of in-person events such as conferences, workshops, and other field marketing-related events
• Develop event strategies aligned to company goals, pipeline targets, and GTM priorities
• Manage event logistics including timelines, vendors, sponsorships, budgets, booth activations, travel coordination, shipping of materials, and onsite execution
• Assist with post-event follow-up including recap summaries, lead handoffs to BDR and Sales, and ROI tracking
• Partner cross-functionally with sales, leadership, and external partners to maximize event impact
• Think creatively to create memorable experiences for clients, prospects, and partners at events
• Coordinate integrated marketing campaigns that support awareness, demand generation, pipeline acceleration, and customer engagement
• Ensure cohesive use of campaign assets across Marketing, Business Development, and Sales
• Monitor campaign performance and optimize based on engagement, conversion, and pipeline metrics
• Develop repeatable processes and project plans to improve execution and communication across teams

Requirements

• 5+ years of experience in marketing, field marketing, campaign coordination, event marketing, or GTM program management within a professional services environment
• Proven experience managing large-scale events, campaigns, and cross-functional initiatives
• Strong project management and organizational skills with exceptional attention to detail
• Experience partnering closely with Sales and Business Development organizations
• Excellent written and verbal communication skills
• Familiarity with CRM and marketing automation platforms such as HubSpot, or similar tools
• Ability to thrive in fast-paced, high-growth environments
• Data-driven mindset with the ability to analyze performance and provide actionable insights
• Familiarity with sales enablement and demand generation best practices
• Experience supporting partner marketing or channel initiatives, including experience with ServiceNow partner ecosystem

Nice to Have

• Preferred experience working with ServiceNow in the partner ecosystem

Benefits

• We offer a robust benefits package designed with your needs in mind. We are passionate about investing in our people and support your continued education and career development.