Sr. Events and Campaign Manager

USA

$95K/yr – $112K/yrSenior Level5+ years exp

Posted 2 months ago

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Job Summary

Own the end-to-end field marketing execution and cross-functional orchestration that ties events to pipeline, awareness, and partner enablement, with repeatable processes and measurable ROI.

  • Event Strategy & Execution: plan and run in-person conferences, workshops, and related field events aligned to GTM goals.
  • Campaign Integration & Enablement: coordinate assets and messaging across Marketing, Sales, and BD to maximize event impact and follow-up.
  • Analytics & Optimization: track ROI and performance, refining plans based on engagement and pipeline results.

Job Description

Responsibilities

  • Own the planning, coordination, and execution of in-person events such as conferences, workshops, and other field marketing-related events
  • Develop event strategies aligned to company goals, pipeline targets, and GTM priorities
  • Manage event logistics including timelines, vendors, sponsorships, budgets, booth activations, travel coordination, shipping of materials, and onsite execution
  • Assist with post-event follow-up including recap summaries, lead handoffs to BDR and Sales, and ROI tracking
  • Partner cross-functionally with sales, leadership, and external partners to maximize event impact
  • Think creatively to create memorable experiences for clients, prospects, and partners at events
  • Coordinate integrated marketing campaigns that support awareness, demand generation, pipeline acceleration, and customer engagement
  • Ensure cohesive use of campaign assets across Marketing, Business Development, and Sales
  • Monitor campaign performance and optimize based on engagement, conversion, and pipeline metrics
  • Develop repeatable processes and project plans to improve execution and communication across teams

Requirements

  • 5+ years of experience in marketing, field marketing, campaign coordination, event marketing, or GTM program management within a professional services environment
  • Proven experience managing large-scale events, campaigns, and cross-functional initiatives
  • Strong project management and organizational skills with exceptional attention to detail
  • Experience partnering closely with Sales and Business Development organizations
  • Excellent written and verbal communication skills
  • Familiarity with CRM and marketing automation platforms such as HubSpot, or similar tools
  • Ability to thrive in fast-paced, high-growth environments
  • Data-driven mindset with the ability to analyze performance and provide actionable insights
  • Familiarity with sales enablement and demand generation best practices
  • Experience supporting partner marketing or channel initiatives, including experience with ServiceNow partner ecosystem

Preferred

  • Preferred experience working with ServiceNow in the partner ecosystem

Benefits

  • Ondaro's benefits package designed with your needs in mind.
  • We are passionate about investing in our people and support your continued education and career development.
  • We value diversity at our company.