Responsibilities

• Lead field initiatives and sales enablement for major events like the Data + AI Summit and World Tour
• Deliver premium field experiences, activating Sales colleagues, refining workflows, and strengthening cross-functional alignment to scale these programs and their business impact
• Ensure flagship events are treated as strategic field growth engines, with motions that translate event engagement into high-quality opportunities and healthy pipeline for priority and strategic accounts
• Define targeting frameworks (including quotas, eligibility to attend, and strategic account selection) with sales leadership, so the right customers, partners, and reps are prioritized for each program
• Provide field teams with a simple, repeatable event playbook (pre-, during, and post-event) that is widely adopted
• Ensure attendee and customer experiences across field-focused programs are cohesive and premium from invitation through post-event follow-up
• Track event performance through dashboards and reports built in partnership with analytics and operations, giving leaders visibility into attendance, engagement, and downstream revenue impact
• Ensure lead flow from events into sales systems with well-structured campaigns, lead routing, and MQL definitions that enable BDR/SDR teams to act quickly and consistently on event leads
• Use incentive structures (such as SPIFFs and recognition programs) to drive meaningful field engagement with event motions, without creating unnecessary complexity for sales or operations
• Integrate cross-functional programs such as executive forums, partner summits, product announcements, and training and certifications into a unified field event strategy

Requirements

• Extensive experience leading complex B2B marketing events or event portfolios end-to-end, including ownership for business impact and not just execution.
• Proven track record partnering closely with sales and field teams to design event strategies, plays, and enablement that drive measurable pipeline and revenue outcomes.
• Strong program and project management skills, with the ability to coordinate multiple workstreams, agencies, and stakeholders while maintaining clarity on goals, budgets, and timelines.
• Deep comfort working with CRM, marketing, and analytics tools to define targets, interpret event performance, and make data-informed recommendations about where to focus and how to improve.
• Excellent communication and executive presence, with the ability to influence senior leaders, align cross-functional teams, and represent the event strategy and results clearly.
• A metrics-driven, test-and-learn mindset, continually looking for ways to improve attendee experience, field engagement, and event ROI through experimentation and refinement.
• Ability to operate both strategically and tactically: setting the overall field event vision and frameworks while also diving into the details needed to ensure world-class execution.

Benefits

• Benefits At Databricks, we strive to provide comprehensive benefits and perks that meet the needs of all of our employees. For specific details on the benefits offered in your region click here .
• Our Commitment to Diversity and Inclusion At Databricks, we are committed to fostering a diverse and inclusive culture where everyone can excel. We take great care to ensure that our hiring practices are inclusive and meet equal employment opportunity standards. Individuals looking for employment at Databricks are considered without regard to age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other protected characteristics.