Responsibilities

• Own the end-to-end marketing strategy for Nova's touring shows, with accountability for ticket sales, attendance, and campaign performance.
• Develop and execute integrated marketing campaigns across paid media, digital marketing, partnerships, PR, social media, email, influencer marketing, and local market activations.
• Lead media planning, buying strategy, budget allocation, and performance optimization to maximize return on marketing investment.
• Partner with Brand Marketing, Creative, Sales, Production, and external venue or ticketing partners to launch successful campaigns in every market.
• Analyze campaign performance, audience insights, pricing trends, and sales data to continuously improve marketing effectiveness and customer acquisition.
• Build repeatable marketing frameworks that can scale globally while allowing flexibility for local market needs.
• Own relationships with external agencies, media partners, promoters, and ticketing platforms to ensure flawless campaign execution.
• Stay deeply involved in campaign execution while continually testing new channels, technologies, and audience growth strategies.

Requirements

• 10–15+ years of experience owning event marketing, experiential marketing, live entertainment marketing, or touring event marketing.

Preferred

• Proven success developing and executing marketing campaigns that drive ticket sales, attendance, and revenue growth for live entertainment or consumer events.
• Strong experience managing large paid media budgets across digital, social, search, display, out-of-home, radio, television, and other marketing channels.
• Deep understanding of customer acquisition, audience segmentation, CRM, marketing analytics, attribution, and campaign optimization.
• Experience working with ticketing platforms, venue partners, promoters, and external marketing agencies.
• Highly analytical with the ability to translate marketing performance into business outcomes and revenue growth.
• Exceptional project management and cross-functional leadership skills with the ability to thrive in a fast-paced, high-growth environment.
• Experience marketing global or multi-city touring productions, entertainment brands, or destination-based experiences.
• Background with Cirque du Soleil, Feld Entertainment, Live Nation, AEG, Broadway touring productions, themed attractions, festivals, sports, museums, or similar consumer entertainment companies.
• Experience launching new markets and developing localized marketing strategies across multiple regions.
• Familiarity with audience growth platforms, CRM automation, marketing attribution tools, and ticketing analytics.
• Entrepreneurial mindset with a willingness to be hands-on, solve problems quickly, and continuously improve marketing performance.
• Creative thinker who combines storytelling with data-driven decision making to deliver measurable business results.

Benefits

• Medical, dental, and vision coverage
• 401(k) with company matching
• Flexible PTO and paid sick leave
• Paid parental leave
• Company-paid holidays
• Equity opportunities for eligible employees