Drive ecommerce SEO strategy and execution for large catalogs, leading client engagements and cross-team collaboration.

• Lead the SEO relationship for assigned clients and own strategy for category, subcategory, and PDP pages.
• Audit and optimize PDP/category templates for structured data, internal linking, indexation, and scaling performance.
• Lead client calls as the primary SEO voice, educating and defending strategic direction.
• Perform advanced audits with SEO tools to surface technical and content opportunities.
• Prioritize initiatives by impact, cost, and difficulty with budget recommendations.
• Collaborate with Paid Media and ecommerce teams on product feed optimization for organic visibility.
• Execute SEO deliverables: keyword research, on-page optimization, internal linking, and technical improvements.
• Identify risks/opportunities related to SKU sprawl, thin PDPs, and parameter URLs.
• Mentor junior SEO talent and surface new opportunities within prioritization frameworks.

Responsibilities (continued) and collaboration details:

• Monitor performance and iterate strategy based on analytics and client KPIs.
• Lead cross-functional execution with Content, Development, and Paid Media teams on multi-channel strategies.
• Conduct QA on deliverables produced by SEO peers and surface gaps with data-backed recommendations.
• Write POV documents and recommendations based on partner needs and data.
• Use AI to scale audits and ideation while keeping final decisions human-driven.

Requirements and signals

• Ecommerce SEO Expertise (Required) and proven experience scaling SEO for sites with hundreds to tens of thousands of SKUs.
• Strong client-facing agency experience and mastery of Excel/Sheets with advanced data manipulation.
• Deep knowledge of SEO tools (Ahrefs, Moz, SEMrush, Screaming Frog, GA, GSC) and structured data implementation.
• Hands-on PDP/category optimization for search visibility and conversion, plus experience with AEO/ AI SEO strategies.
• Experience collaborating with Paid Media, Dev, Content teams; knowledge of feed management and product feeds for organic visibility.
• Familiarity with HTML/CSS/JS basics and current algorithm changes (CWV,Helpful Content, SpamBrain, generative AI impacts).
• Six-week ramp-up to manage partner-facing accounts is noted as a requirement.

Nice to Have / Preferred

• Experience with Looker Studio, Supermetrics, or other reporting tools and familiarity with AI-driven tools.
• Experience with CMS ecosystems (Wordpress/WooCommerce, Shopify, Magento, BigCommerce) and Google Tag Manager for tracking in GA4.
• Experience creating custom GA4 dashboards and reports.