Responsibilities

• Architect and spearhead the overarching patient marketing vision, ensuring strategic alignment from pre-launch through mature lifecycle management
• Direct the end-to-end development and execution of high-impact disease state awareness and branded patient campaigns that resonate with the rare disease community
• Formulate and refine differentiated patient value propositions that articulate unique clinical and quality-of-life benefits to Becker patients and their families
• Champion the end-to-end patient journey, identifying critical inflection points to optimize the overall patient experience and the care continuum
• Orchestrate sophisticated omnichannel engagement strategies in collaboration with Digital Marketing, ensuring seamless caregiver and patient experiences across all digital touchpoints
• Cultivate and scale patient ambassador initiatives, empowering authentic community voices to drive brand connection and peer-to-peer support
• Oversee the creation of a robust ecosystem of patient-centric educational resources designed to simplify complex clinical concepts and empower informed decision-making
• Forge and maintain strategic alliances with key Patient Advocacy organizations to ensure enterprise alignment with the evolving needs of the community
• Synthesize qualitative patient insights to serve as a foundational pillar for brand strategy and organizational decision-making
• Drive community-focused educational initiatives that increase disease awareness and foster long-term trust within the advocacy landscape

Requirements

• Bachelor's degree required; MBA preferred
• 12+ years pharmaceutical/biotech marketing experience
• 7+ years patient or consumer marketing
• Demonstrated success launching specialty or rare disease products
• Rare disease and neurology experience strongly preferred
• Strong understanding of patient advocacy organizations and patient services
• Demonstrated experience in developing disease awareness campaigns and patient education strategies
• Proven agency and budget management experience
• Strong understanding of promotional compliance
• Demonstrate excellent verbal and written communication skills

Preferred

• MBA preferred

Benefits

• Servier’s benefits package includes medical, dental, vision, flexible time off (unlimited sick time and flex time), 401(k), life and disability insurance, recognition programs among other great benefits (all benefits subject to eligibility requirements).